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Unfortunately my football allegiances forbid me from liking anything Tyne related ;-)
I agree with @sklamb that the scale is a bit too large, probably the only way they could get the detail of the girders right. It does look very good but you would need a fair bit of space for it and £295 is a lot of money.
Lets start a fun game of name the local celebrity with loads of money who would buy one (and pay someone else to build it). My guess is...
Spender AKA Jimmy Nail
So the pricing and the 'limited edition' type labelling seems more likely to appeal to AFOLs, but why would an AFOL buy this over say 10214? I can understand the large churches a bit better as there isn't an official equivalent and there is unlikely to be one in the foreseeable future.
I can't help but think it's the people commissioning the sets not using common sense, I guess they might sell a few to local enthusiasts, or locals (maybe even the odd local business) who want to support a cause but I can't imagine 500 people spending £295 on something that's so locally based. Not wanting to sound harsh but I think most people outside of the area seeing the model would more likely assume it to be the Sydney Harbour bridge. my only real guess is that those commissioning them find out they can only get 500 of them (as per the LCP rules imposed by LEGO) and think 500 x £295 is better than 500 x £20.
Don't get me wrong, I love the LCP sets, my Fairy Bricks set is one of the prized parts of my collection, but that cost £20, is far more displayable (seriously how many non-FOLs are going to dedicate over a meter long area to display a model of a bridge?) and is still an eye catching conversation piece.
From what I could see of the model, it looked quite good, although probably not something I'd spend £300 on.
If they do an Angel of the North, I might buy in.
I had to build it at work as it is too large to build at home. I cannot see, because of the complexity of the span, that it could have been much smaller.
It took me a total of 13 hours to build (About 1 hour of that was finding the parts as they were all in loose zip-lok bags. No numbering like lego.)
I can honestly say it was the most complex build I've done bar none. (I'm an experienced AFOL and built lots of Mocs, modulars and technic models).
Whilst building the span I found that the final joins were about 1-2cm off. I had to gently jiggle the whole span backwards until the final joints could snap into place. I had a few butt clenching moments whilst doing it. :)
The instructions, which is an A5 ring bound colour printed set, were extremely poor, with errors and very poor quality images and print. Some pages I had to guess what parts were required and where they fitted.
After the gripes..the verdict!
IT IS SUPERB!!!!
If you are an afol from the north-east it is a must have. However, if you have no connection to the north-east I would think you wouldn't find it interesting enough to spend £299 on.
I've also built the latest Durham Cathedral model which cost £199. Again superb model..if you have interests in the north-east. Not so much if you don't.
I only need the Angel of the North to be an available model and I will then have a wonderful trio of north east iconic structures
Just a few images to give you an idea of size and shape.
Colour 141 is probably the closest when the sun isn't beaming off it, something between 141 and 151 would be spot on.