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I have no data to back it up, but I would guess that LEGO makes as much, or more, money selling to retailers as they do selling direct, especially after factoring in the costs of shipping, promos, points, and running the website.
I don't agree with the approach, but I'll bet that's why they're trying it. I think they will end up having people just buy from third parties more, and at a discount. Only time will tell though.
And I have to come to the conclusion that it is less of a hassle(!) to order from [email protected] rather than go the the actual Lego Store. Unless there is an in store only promo.
Being online is a curse and a blessing.
Why not have fun with it?
Celebrating 100 stores.
Googled and this came up.
Now I gotta go to the Lego store again. Not sure if I want it to be true or not. The LEGO hunt is giving me an ulcer.
In Louisville they were just free. They were in a pile near the door for anyone to take what they wanted.
Noticed that items priced $500+ are subject to 10% restocking fee. Is this new?