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Running a show to which the public is invited is a whole different ballgame to holding an event to which you just invite fellow AFOLs.
You will also need to consider the following as a minimum:
- Size and cost of hiring venue.
- Sellers should pay for a space but exhibitors should not. You should have a mix otherwise you will run at a loss.
- What entry fee would there be?
- How would you advertise?
- Is the target market (town) big enough to warrant the event?
- Costs to hire tables and chairs if not available at venue.
- Catering facilities for exhibitors and public.
These are just a few points to get you started.
You might also want to consider expected numbers of people. This will be important for any sellers that might be attending. For your first one, this could be difficult as you have no track record. So they might either want cheap rates for the first time or a guaranteed number of people through the door and if that is not reached then a discount on their table fee. Showing them where you are likely to be advertising might help here.
Exhibitors are more of an issue. So many shows these days that folks have to pick and choose.
At Brick 2014, some people with really large displays started setting up at about midday, and hadn't finished when they closed the building at 11pm that evening.
On the other hand, if you're just planning on having a load of small stuff, 2 or 3 hours would probably be ok. Expect a few people to moan a bit though...
It's really bad form to put profit ahead of appreciation, and pissing off your volunteers will almost gaurentee that your show will be a one and done.
A popular toy show I have done, a 8 x 10 space runs $150, about 150 vendors, and it is vendor sold out 4-6 months in advance, with a waiting list of about 30. Vendors do not need always need a license, check local laws, but you get space priority if you have one. Admission cost $5/kid-$8/adults. 50 mile population is about 2.5 million. We always set up the night before.
Personally, I think if you do a exhibition you'll lose money the first couple of years until you develop a following and trust.