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Would re-releases be such a bad thing?
After the announcement that this year's Winter Village set will be an almost-but-not-quite brick for brick re-release of the 2009 Toyshop, many folks have been getting quite cross, insisting that Lego have instigated an annual tradition of a new WV set, but after only 6 year (or 5 depending on your views about Santa's Workshop) they appear to have run out of steam, and have copped out by raiding the archives.
If you didn't get the set originally, maybe this is a good thing.
If you're a reseller with a stockpile of the 2009 sets, maybe this is not such a great thing. (Although as someone pointed out, original usually trumps v2.)
But would a limited amount of re-releases be so terrible? I'd be first in line for the chance to get my hands on a UCS Millennium Falcon, and I'm sure there are plenty of other sets that people missed out on.
So. What if Lego were to run something akin to Ideas, but instead of new sets, people could vote - say over the course of 12 months - and then once a year, the most requested set got a limited run?
Sure, there's all sorts of reasons, both practical and financial, why TLG wouldn't want to do it, but if they could, should they?
Would it devalue a set, knowing that it might come back?
Would it have an impact on the reseller market?
Is there something good about knowing that once they're gone, they're gone, and you managed to get one?
Thoughts?
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Take the modulars - seeing as there are always 3 (I think- don't collect them personally so don't pay attention) on the shelves, if one of those spots was taken up by a rerelease it wouldn't really be an issue.
I don't think it would kill the resale market, after all there's little chance they could maintain having every set ever produced on sale at once, so there would always be things that can't be bought directly from LEGO/retailers, but it would likely destabilise the market a little and probably kick a lot of people out of reselling - which would probably benefit a lot of the longer standing resellers.
Yes. It can be very annoying. I understand that new lego generations want their AT-AT or toy shops or whatever things and don't want to pay crazy much and AFOLs coming out of dark ages but it annoys me a lot. And yes, I've missed a lot of great sets and feel bad paying ridiculous price for a set or even sometimes can't afford it. I understand the reason for remaking, but...
Besides, the police stations and fire stations seem to be re-released every other year without much trouble for their sales... ;)
For instance, the police stations and fire stations are not technically re-released. They are updated. It may be semantics, but what I see LEGO doing more likely is updates.
There are two UCS X-Wings. The second wasn't a re-release. It was a different set of the same ship. There is probably a high likelihood that someday we will see a second UCS Falcon. It's such an iconic ship in both the SW and LEGO universes. But if it does come again someday, it will be a new set, not just a re-release.
There's a chance 10 years from now we could get another modular hotel/cafe, but odds are it'll not be a repackaged Cafe Corner.
As others have already said, Legends was a different situation all together.
What if these releases were done once a year or so, and buyers had to sign up/preorder in advance? That way TLG could produce an accurate number of sets without having too many left over.
that said i would love them to re-release a few key sets, ucs mf, green-grocer or cafe corner, taj mahal or grand carousel. if they could do just one set a year in addition to whatever else would be released, becomes a once a year theme but really strict that its only good sets with demand, not an opportunity to offload crap [see cmf set]. just the knowledge that sets are re-released would stop anyone but the wealthiest paying more than say 3xrrp and that would be a good thing imo and disrupt just enough the reseller market.
Does LEGO really want to roll the dice on making a ton of redo Cafe Corners (which also would not likely be 100% original as parts change) at 159.99 USD a pop (excluded from discounts by the way), and hope that they all sell out? Same with Haunted house at 180 USD, which likely would now be 199.99 USD knowing LEGOs recent pricing history. People always want a set, but want and buy are two separate things IMO.
Sure there is demand, but how many people are really clamoring for a Cafe Corner re-release and would pay the 159.99 USD for one? I have a feeling the small number would surprise you.
100, 1000, 10000 people? LEGO is not just making 10K of a production set, they are going to make 100K-200K+ of them at least otherwise you are right back to the complaining of those seeing re-sellers buying them up to sell for twice the amount on eBay when the pre-orders run out. I mean you cannot pre-order them forever, so where then do you draw the line? Once they are all sold then the price rises again, only for more people to complain that they could not get one.
You will ALWAYS have a set increase in cost and people complain that they cannot get one.
While there are a few people that genuinely missed the set for various reasons, there are many more who had the opportunity to buy them but chose not to...seeing aftermarket prices, they started kicking themselves for passing and thus want another chance. if they didnt like it then, why like it now? And a re-release will not keep aftermarket prices at the same level, so they will buy them at re-release and be upset when they dont appreciate like they did the first time around.
So while I don't think the market would be as big as buyers that missed out on those sets are making it out to be, I'm not sure it would be as small as resellers want it to be either.
Sorry for posting something similar as new discussion.
for the most part re-releases only appeal to those who missed a specific model and can't afford the after market price or are seen as a cheap way of offloading excess stock (CMF thing anyone) and are of no interest to anyone. Whereas up-dates appeal to everyone. The new model is invariably an improvement on the original, be it design, colours, figures, parts etc. and therefore is a new model. And as an update that is very much a replacement for a past model it means new collectors/kids can get popular new sets without having to go into the after market.
for example the updates UCS X-Wing is 100 times better as a model than the first (opinion), likewise the recent Sandcrawler, Shuttle etc. etc. in fact I struggle to think of one updates set that isn't an improvement in any line and is therefore worthwhile.
now specific to the WV line, which I think is the issue, that is a little different, yes looking at the pictures I think the new shop is a little cleaner and crisper as a model and the figures look better, so it has value, what is sad is that after only a few short years we are onto updates and that feels a bit half hearted. Now likely I will buy one as I have a full line (minus the train sadly) and hope that next year we are back to a never before seen model rather than this becoming a thing.
but to directly answer the question are re-releases good... no, no they are not. But updated releases are.
Bear in mind that the fastest way to eliminate your edge in capturing the value left behind by a "market inefficiency" is to POINT OUT THE INEFFICIENCY. In this case, the reseller market has complely exploded compared to 5, 10, 15 years ago. Major, mainstream media outlets cover the investor / reseller angle. Widely consumed and easily available reseller data is available to all (ebay, BP, BL, etc.). By being so public and so open about the "leakage" from LEGO's retirement schedule is only going to "poke the bear", so to speak.
Countering that, of course, is the fact that a full policy of reissuances would make no sense; there are limits (store shelf space, warehousing, etc.), but a targeted and limited program to recapture a market that DIDN'T EXIST 5-10 years ago is a smart move.
As always, it will come down to execution, market research and proper pricing.
One "re-hashed" set in, they are on to something, IMHO. Price is right, the response is incredible (no publicity is bad publicity). We'll see how the sales turn out!
Will be very interesting to watch...
Plus, as Jamie Berard has pointed out on these very forums, certain parts like the door used on the front of the Cafe Corner no longer exist. Unless they swapped it with a train door (the only 1x4x5 door still in production, to my knowledge), some considerable rebuilding would be necessary.
Overall, I don't know if the market for winter village sets is really comparable to the market for Star Wars UCS sets or modular buildings (winter village sets are typically much smaller, and their sales are even more strictly driven by the holiday season). Nor do I know the LEGO Group's reasons for choosing to do a re-release of the Winter Village Toy Shop this year. I think it's safe to say they probably know a lot more about the market for these sets than I do.
Whatever the case, the market for any of these exclusives is completely different than the market for LEGO City police and fire stations, so I don't know why people are even making those comparisons. Big D2C sets are aimed at dedicated collectors, particularly teen and adult collectors. LEGO City police and fire stations are unique, aimed at kids, and sold at your average toy shops. Never underestimate the amount of pressure LEGO is under from retailers. If LEGO City police stations are always among the top-selling City sets, and City is always one of the top-selling themes, it's easy to see how retailers might be frustrated if LEGO suddenly decided NOT to give them a new police station to replace their older stock.
Something like this must have been brought up before. Where did I go wrong?
As always, great news for everyone that is new, was in Dark Ages, or simply missed/passed on a given set that is now being rehashed. But where do we draw the line? Should we rehash all the old models of current lines just so the newbies get a chance to get it at RRP? Should we do it to save them money from buying on the secondary market?
So that leaves us with everyone else who already owns it or purposefully skipped it. All they wanted was something new, anything new. Not the same exact set. This is not City where Police and Firestations get rehashed on a regular basis ad infiniti. These are the loyal fans that have been eagerly buying each and every year. For these folks, possibly the majority of any given sampling pool, they got the shaft this year and have to wait a whole year for even the possibility of adding something new.
And in the end, it is TLG's history & legacy that is ultimately tarnished by any rehashes. A wasted year on a highly desired theme. Same as I feel about the UCS X-Wing rehash (that wasn't even exact re-release). So I hope the sales for Toy Shop crash and burn in a massive fire that leaves Lego with a stinging memory to never rehash any valuable theme's set again. We all deserve better than that.
The best part is that anyone who doesn't like sets being rereleased isn't forced to buy them.
And for the record, I think yours is not a bad idea; I'd buy those reissues for certain.
It is typical for people to not want to pay aftermarket values for anything. Over time, things will either increase or decrease in value. People buy rare items because of the exclusivity. If everyone could afford a Bugatti, then it wouldn't be as exclusive or collectible. I like the fact that I have some rare and valuable Lego sets in my collection. I understand that people miss out on sets, but why do they want to destroy the collectible and exclusive aspect of Lego, just because they think they deserve a re release because they missed out?
I have like, five of them.
2. In terms of who would pay USD159.99 for a Cafe Corner, I'm sure all the Lego modular fans would, especially those who can't afford the reseller prices and came out of their dark ages too late (myself included). In fact, it'd probably sell more than the original because the number of modular fans have increased since it was first released. I certainly would, even though I'm not a very big fan of it.
3. As for devaluing a set, well, if you think your hurt feelings of having a set you own become slightly 'devalued' trumps the feelings of thousands (if not tens of thousands) of Lego fans' jubilance at getting a set they never though they would, then you sir are incredibly self-absorbed. Who cares if the rest of the world is sad, as long as my little toy retains its value to me?
4. I can understand not wanting re-releases taking the place of new sets, but at the same time, I think my wallet would appreciate the occasional break. Of course, if they really did re-release the first 3 modulars and some older sets like the Carousel and Taj, I'd break the bank. but I doubt it'd all come at once anyway, so it'd be fine. Lego re-releases Star Wars ships all the time, so what's wrong with doing the same for buildings?
5. At the end of the day, I don't think Lego really cares what we think, as long as they continue making profits. Is anyone here really going to boycott Lego and stop buying anything if they re-release old sets alongside new ones? I doubt it.
And if people are just voting for stuff for a lark, well, you get Golden Girls Ideas concepts approved.
For a set that I would likely purchase on re-release like the Imperial Flagship, I would have no problem putting my money where my mouth is.
Their goal is to move as much product through the retail channel as quickly as possible.
Although by the looks of it, Lego is going to be focused on selling buckets of Dimensions figurines this Christmas season. I hope the game is worth it...
<cough cough Galidor... Fusion... cough cough>
i would think that with their Lean practices, existing tool design knowledge / archive, and logistics this is win/win for TLG and the Community
For example, Cafe Corner is this expensive not because of outrageous demand or that it is a tremendous set (it is not). It is because not many are around, especially in sealed box condition (That and it is 8 years old). As others have noted, this set shows its age and is woefully outdated. However, you have a small percentage of folks that can afford to pay the amount that people are asking for (this notion of re-sellers 'scalping' buyers, or 'suckering' them is silly), and they are completionists that must have it. LEGO apparently does not account for those folks or we would have seen Cafe Corner redone a few years ago. Same with Market Street
As for kick starters to make sets only for people that want them... I really think that people would be amazed to see that only a small percentage of LEGO fans sign up and put hard money on the table. Again want a set and buying that set are two different things here. I think people assume that just because people may want the set, they would pay the larger amount for it. Take Grand Carousel as another example, that set would likely retail now for 300-350 USD, maybe more. Considering how few bought that set when out of shelves at 250 USD, and likely got it when it was on sale somewhere, how many would really sell (especially with a discount ban on 'exclusives')? '1000' does not count IMO, not when you think of the sheer numbers of a new set that LEGO pumps out. Also would they want it because of how it is or want it for how much it would go for later once EOL again?
I think there are plenty of reasons for non-resellers to be against the idea of re-releases too, and most of those reasons have been pointed out already. Likewise there are reasons for both resellers and non-resellers to like the re-release concept
i think trying to twist this conversation into yet another "screw those evil bastards" rant fest does us all a disservice and distracts from the more interesting aspects of the re-release debate