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Comments
I'd be curious to know whether they're told from on high to 'play dumb', or whether Lego Central just decide that it's not info that front line staff need to know.
I do find that when you get chatting to staff in the stores you can quickly suss out those that have FOL tendencies and those to whom it's just a job.
He said that the company, where they had a choice, would choose people who had no particular interest in music. They wanted people who would stand there monitoring the audience, not staring at the act on stage.
It may be that the best employee, from TLG's point of view, is someone who has no particular interest in Lego, but just sees it as a product to sell. That way, they're less likely to get distracted, or spend 20 minutes talking to customers about their latest MOC, and more likely to get on with the business of filling the shelves and processing sales.
With sales you want someone passionate about the product as they are more likely to be excited to sell it, put more effort into selling it and those with better knowledge will likely impress customers more and get them coming back. Also those passionate about the product will likely be more content in a lower paying job that has the product based perks than someone with absolutely zero interest in that product.