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Lego Group CEO interview on BBC

BrewBrew New Mexico (It's an actual state in the US)Member Posts: 182
Did anyone else listen to the short interview of Jørgen Knudstorp, CEO of TLG on the BBC today? It was about the visual campaign by green peace involving a slow malaise version of "Everything is awesome" while Lego arctic sets are being flooded with oil. They were asking about lego's new sustainability initiative where TLG will invest 1 billion DKK in new sustainable ways to make Lego bricks. He said it was really a long term goal (2030) and that it was key that quality is maintained in terms of durability and dimensional quality. 

I say just fix the cracking brick issue! Hopefully they are investing some DKK in that...

Comments

  • paul_mertonpaul_merton UKMember Posts: 2,952
    On BBC what - Radio? TV? Which station/channel?
  • BrewBrew New Mexico (It's an actual state in the US)Member Posts: 182
    Sorry, it was on BBC news via satellite radio. 
  • paul_mertonpaul_merton UKMember Posts: 2,952
    Ahh :) I have no idea where to find that then! Was it the BBC World Service, or can you get some of our normal radio stations via satellite over there?
  • LostInTranslationLostInTranslation UKMember Posts: 5,520
    They showed a clip on the BBC News channel's Outside Source programme last night too. 
  • CCCCCC UKMember Posts: 17,806
    Is there anything new, or are they still after doing starch and veggie oil bricks?
  • BrewBrew New Mexico (It's an actual state in the US)Member Posts: 182
    May have been BBC World Service. It was pretty short, maybe 5 minutes so he didn't give any technical details. The interviewer was asking him questions along the lines of TLG recent dropping of Shell Oil license and what they do with their profits along with how committed are they to sustainable development. While talking about TLGs commitment, he also moved the focus toward their raw material suppliers developing more sustainable practices.
  • BrewBrew New Mexico (It's an actual state in the US)Member Posts: 182
    Should have done this in the first post, but here is the link:
    http://www.bbc.co.uk/programmes/p02ty531
    LEGOFan2
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