"Last year LEGO became the most profitable toy maker in the world. Now this notoriously secretive, privately-owned superbrand has opened its doors. We discover what makes it tick, meet some of its key people and reveal more about the company DNA than ever before.
In The Secret World of Lego, we follow Justin, a 23 year old design student, as he travels to LEGO headquarters in Denmark in pursuit of one of the most hotly contested jobs in the world – a LEGO set designer. We meet Liverpudlian Matthew, who undertook the same process and has now risen to become a Vice President of Design. We follow Mark and Tom, two adult fans of LEGO, as they try two different money-making schemes they hope will transform their love of the brick into hard cash. And there’s Roar, the LEGO “reputation manager”, who guides us through this secret world - until we get a little too close for comfort."
Sounds quite interesting and I will certainly be watching. I just hope that it is a genuine look at the company and not be twisted by the channel's interest in making a story, which is always a danger with these things. The words used are quite unusual IMO (notoriously secretive?) and make it sound like the inside world of a Bond villian when in fact any great company could be described that way, especially if you are going to stay ahead of the game.
Anyway, I'm hoping it will be a great insight for those of us unable to make the Inside Tour every year, or like my 8 year old, show him how difficult it is to become a LEGO designer!
I'm assuming that this is also the programme / series that the new venture of Bricks was featured in (Huw - you might be able to confirm?)
According to the Channel 4 website it is on 14th June at 8pm. One to drag yourself away for a moment, from building the Ferris Wheel or riding an ostrich in LEGO worlds!
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