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Hoth- what will we get this time?
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Comments
I will not be paying for a $250 advent calendar.
Hard pass on this, the set I was most looking forward to this year.
"Sir, we've come out of light speed and are ready to begin the assault... i've sent our best two snow troopers... and a bike".
*Vader pinches bridge of nose and sighs*
It's going to be one of those days...
My 9 year old took one look at it and determined it did not look very fun and his Ewok Village looks much bigger and better.
tell the kid you can only have one and the one you dont pick you can never have.
what set do you think that kid will pick.
i know what set i would pick.
Like a lot of us I don't think it is an UCS, that was a mistake, and even for what is there it is on the expensive side, i would have thought pricing closer to #70751 would have worked, but as a Lego toy representing Hoth, the major components are all there.
expensive as it it, this is a play set and in that regard it has everything you need, kids aren't going to care about the number of generator or that the small cave attaches to the side of the base and it will be kids playing with this. As expensive as it is have a look around at the other sorts of things a older child/younger teenager might ask for, sadly it isn't that far out of line, think about games consoles, tablets, video games, cloths, trainers etc. I think it is pushing the boundary for Lego price wise and the nature of the design won't really suit adults but I don't honestly believe this is aimed at the adult market, that said I will be getting one and adding it to my other Hoth sets.
Anyway, the set, it's another very bitty, very expensive, playset. Another meh from me.
Those two Snowtroopers should have their own franchise spin-off film... Sam & Max: Hit the Road - Hoth.
No time to MOC up 75 or so white-bun Rebel Hot Dog Guys with sausage guns?
You're slacking!
(I'm going to go make a grilled cheese sandwich right now. All of this banter has made me hungry.)
I've not waded into this discussion, as I'm not collecting the SW theme, but I can totally understand why people are upset with this set and its "UCS" designation, even though it does look like a great playset overall.
Well kids have no concept of cost (or value of a dollar), so sure they will pick it. However last I checked most children do not have 249.99 USD lying around. (Did anyone poll the parents of these kids that want it?) I think most parents will see this and say 'Neat, but not going to happen, we will get you a couple of other SW sets and the new smaller hoth set (which actually HAS a probe droid by the way). I fail to see how this could be aimed at kids for 249.99 USD. The price has to be prohibitive for most of the buying populous, let alone those buying for kids. Even if it is meant for kids, I cannot imagine they are going to sell many of these.Plus Im guessing Parents may ask 'for 249.99 where is the AT-AT?"
I think the best analogy to this set was the old Bespin set that came out oh so long ago., but at least that had Lando and a special Boba Fett. Finally, I think the AT-AT, if released later this year, is also going to steal the thunder from this set. Even for those buying the UCS hoth set, I cannot imagine the majority of parents are buying both an AT-AT AND this 'UCS' Hoth set and if forced to pick one, I'm guessing kids will want the AT-AT, especially since that will likely be on every store shelf while the 'UCS' Hoth set will only be in large flagship stores and LEGO stores.
Do kids bikes sell for $250? Yes. They are clearly aimed at kids yet kids don't have $250 for those either.
I couldn't agree more. I'm liking everything from @CCC today.
However, there appears to be a concerted effort on Lego's part to market and emphasize the playability of UCS sets. (And sets like the Batcave, Airjitsu, etc.)
My guess is that the poor performance of sets like the B-Wing made them re-assess how they marketed their larger sets. (No minifigs, etc.)
UCS Batmobile vs UCS Tumbler would be another relevant comparison. The UCS Batmobile sold terribly.
Heck if any kid gets it, at least it is something where someone would likely not have to buy any more Hoth stuff for that kid forever. It is all there, a lot like the Death Star UCS set. After all the DS sold for over 8 years right? So the price must not have been that prohibitive as there were those that could afford it.
Though I do feel that for even 249.99 they could have found a way to get an AT-AT into it, which also would make up a bit for the whole two snowtroopers in it.
If LEGO meant for this set to be 'affordable' at 249.99 USD for what is included, I think LEGO missed the mark entirely.
The thing to keep in mind is that we have no idea the profitability of these sets. We can probably cobble together the total production and sales, but the total picture is completely obscure.
Eight years a long time for a set to be available - and selling 1000 a year may be gobs of profit for Lego. Or maybe they produced 10,000 in 2008 and have been slowing burning off stock. Who knows?
Won't be getting it though. Not that I think it's uniformly awful (although the ion cannon is a let-down, that's one thing that could've tempted me - something more like the 'body' of the current Spider Droid, perhaps?), but I've been collecting a while so aside from minor build changes and so on the meat of this set is on my shelf already (right down to the wampa cave jammed into the side of Echo Base, because the shelf's not that big so where else was it going to go). If I had no Hoth sets, I dunno, I can't say I wouldn't be tempted.
After Lego's last flirt with bankruptcy strict perimeters were placed on set designs (covered in brick by brick by David Robertson, well worth a read), this means that while this set could have been better without knowing the specifics of the constraints and the strategic marketing plan that came with this set we have know idea how much better or different it could have been, if at all.
all that said the price is odd, defiantly feels like Lego trying to push the boundary of what parents will buy for their kids, but to be honest £220 isn't that wild, and I can see a lot of parents buying this, maybe more birthday and Christmas rather than just because, certainly isn't a whimsical purchase, but as I mentioned a few posts back the price holds up next to any number of things someone might buy a child, granted it won't be to everyone's budget for sure but I suspect it will be for enough.
If they had included an AT-AT, there wouldn't be a whole lot more included. As Fauch mentioned earlier, there is already an AT-AT out for over $100, roughly. So put that in the new Hoth set and you're either going way over the $250 range or you'd be missing out on a lot to keep the costs down. Now maybe some people would like that, but you can't please everyone. Going above the $250 misses the mark. The 60's batcave can get away with that because very few people that would want that set are young.
Maybe this Hoth set is for those that don't have the other things and is a great way to build a Hoth collection. Kind of like a starter pack, albeit an expensive one.
In reference to the Death Star set, that's a lot more iconic and appeals even to people that aren't big Lego fans. I suspect a lot of people bought that set even though they might not be totally into Legos like most of us are. That's why it was able to stay around as long as it did. This set wouldn't have that kind of staying power, even if it were more expensive and had more included. The same people that were willing to spend $400 on a DS wouldn't necessarily shell out for this set.
Count me in as another who thinks this set makes Ewok Village look much more desirable. A pity there are so many other expensive sets being released at the moment; I'm not at all sure I'll have the cash to buy EV while it's still available, given everything else I urgently want to get.
It's not that I think this set is bad value for money, as such; just that it doesn't seem to me to be worthy of the UCS label, which to me means a super-detailed model with exceptional display value as well as play appeal. EV had both; this set doesn't. I feel certain that adding an AT-AT would have meant dropping part of what's here--probably the subplot with the wampa cave--and I suspect the target audience would rather have the extra animals. AFOLs are not the target audience for this set, despite the UCS label (another reason why I think the UCS label is not appropriate).
I'm beginning to think that even though they have a stance against resellers, Lego is quietly making moves to keep the market alive so they can keep the value of Lego up. If there aren't sets that keep the aftermarket sales going, then Lego runs the risk of the bubble bursting and becoming the next Beanie Baby phenomenon.
May be the wrong thread for those comments above, so I'll just say that with this hot mess, it might be difficult to keep the snow on Hoth from melting.
so far "Insult to Hoth" is the best one i have seen, can anyone do better.
I want a MISB #10179 but there is no way I will pay £4k + for one.
:)
Edit: plus the fact I like my anatomy where it is, which it wouldn't be after the boss had found out I'd spend 4 grand on a Lego Set.
Star Wars - I like Star Wars
UCS - I like spending a lot of money on sets with large builds
Hoth - Maybe the best location in a Star Wars movie
I just don't see enough in this set to buy it. There were more Imperial forces in the Snowtrooper and battle packs that I got a few years ago on clearance for $3 each.
the speeder bike that was not seen in the movies until episode 6.
Not episode 5.