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My 9-year-old lamented the other day that she was too old to get the circus Duplo, if they're serious about reaching girls not just through Friends they should really do an animal based theme.
Zoo
Park
County fair
Road repair
Post office
Bank
City hall
Restaurant
General store
Cinema
Grocery store
But, think of the green grocer and just the grocery part. that could make a nice little $30-ish standalone set. That was actually my (and my sons') favorite part of that set, the little milks, juices, fruit etc. Even the vent for the cooler captured the magic that easily could be enjoyed by a kid in a normal city setting. After all, what kid hasn't gone to the grocer?
I've got two little ones - 5 and 7. Things that interest them - fire, police, ambulance, buses - LEGO is right that kids love those. However, for whatever reason, LEGO seems to think that kids are craving gold mines and docks more than they are craving schools, zoos, concerts and other things that they actually encounter in real life. That's the thing that I just don't get - why focus on police/fire but not other things that little kids love?
I think a lot of it has to do with the vehicle focus in City over the past few years. A school could have a bus, but that's about it. A zoo could have a groundskeeper's cart, maybe a tram, but not much other than that. I suspect LEGO discards these themes because they aren't vehicle-centric, and I think that's where they are going wrong.
Imagine if we had a park with a food truck? A school with a bus? A zoo theme? I think LEGO could score big with any of those.
River safari including a boat and hippopatamus and crocodile.
Truck with a rhinocerus.
Jeep and zebras and lions.
Camp with chimpanzees, a leopard,
Motorcycle with antelope/gazelles.
Helicopter with elephants.
It wouldn't have to be limited to African wildlife either, as yearly lines could focus on different parts of the world.
The point is, it'd be nice to expand the thought beyond police police police fire police police random police police fire police police. Imagine giving kids their own, smaller version of modulars for their little city.
"The lion enclosure is fun-filled Your kids can recreate the mauling at the zoo. Includes a lion, boxy half-built enclosure and two kids, one for mauling and another with a camera to photograph it!"
"The bear enclosure is fun-filled. Your kids can recreate all the fun of watching the bear sleep, eat a fish or have your mini-figure climb over the railing and get mauled! Includes a bear, fish, boxy half-built enclosure and two kids, one for mauling and another with to watch."
"The crocodile enclosure is fun-filled. Your kids can spend hours watching the crocodile sit and do nothing or recreate the moment when a kid falls into the pen and gets his arm torn off by the reptile! Includes a crocodile, boxy half-built enclosure and two kids!"
I am not saying that I am supporting a zoo themed set, although I'm not opposed to it, I am just saying that a zoo set from a kid's perspective is neither boring nor is it static.
I didn't answer your question since it's irrelevant to the discussion. However, if you must know, I have nieces. Different kids like different things and being a parent gives you no more insight into how kids think than simply observing children does. Being a child? That might give a different perspective but simply having children doesn't.
I don't have kids because I don't want kids. Never have. It's that simple.
There are other sets which probably do well, like Bank and Money Transfer, Museum Break-In for example. But both of those are interesting because they tie in with police. My boys certainly wouldn't be interested in a 'play' bank where you pretend to cash a cheque or apply for a mortgage. Similarly, although they love museums, and would probably love to see a decent MOC museum would play with a LEGO CITY museum for all of about 2 minutes. Similarly a green grocer to buy some carrots? No. A green grocers that's ablaze with an old woman that needs rescuing from an upper floor window?Perhaps.
I have got kids, 2 boys, and one thing that I know for sure - if its not a LEGO store or other toy shop they hate shopping with a passion. On the rare occasions I've had to go with them, they don't like banks either, unless they see an armoured guard carrying a big box of money.
The zoo idea is probably a bit boring - we had the duplo ones and at that age they loved them, but rarely played with it as a zoo - invariably it would be mixed with train parts to make some kind of giant animal tower on wheels. If you look at the duplo sets, the most exciting thing that they show is feeding time - I'm just not sure that would fly with 5-8 year old boys? The safari line would be a good idea (in our house the dino range is a favourite) but has nothing really to do with CITY.
I don't want to be accused of being sexist, but most of the things discussed seem to me to be more aimed at girls - play as a recreation of every day activiites. Thats like a dolls house or a toy kitchen or toy shop, from what I've seen thats a girl thing (and a young boy thing, say 2-4 years old). As such, it wouldn't be popular as a part of CITY and the advent of Friends makes it even less likely to happen now.
Shopping Malls, Grocery stores, etc...all could questionably do well in the Friends line. (Even the zoo. :D )
Seriously, though. Depending on the color pallette, of course, Friends Zoo or grocery store could be a great thing
Hmmm.....so add more police cars and call it elephant break out? :)
LEGO could recreate famous football players, release them in sets. Everybody would want them to collect. Also football sets are fun, I'm not a football fan in real life by any means, nor did I ever enjoy playing football, but these sets were fun at least for me as I had them when I was a kid. They offer a lot of playablity and I've always enjoyed building and modifying my stadiums and such. Last true football sets were in 2006 though only few of them. In 2007 we got promotional minifigure and that's it. In late 90s and early 00s we got a lot of great football and sports related sets which were great. I think it's a good time to revive this theme. There's so much more potential not just football. There are a lot of sports which haven't been done by LEGO. :)
That was my 8 year old's reaction too when she saw the circus duplo so she insisted we buy it for our 8 month old baby.:-)
My daughter really liked the mine, what little girl doesn't want to dig for gold and jewels? But then she also has an unhealthy fascination with BURPs and includes them in everything she MOCs for LEGO Club meetings, including the Friends ones.
You simply don't have that. And you never will unless you become a caretaker of some kind or have children of your own.
Having children is a very personal and important decision. Whether you do or don't. Just saying, this topic should be handled with a bit of sensitivity.
First because it's a person's choice all their own. Second are the varied pre-judgements that are insinuated or derived from a single fact of yes or no for what can be a complex situation (with a mostly negative connotation for those without). Third is because it might not be within that person's choice or ability to do otherwise.
It's not easy for those without children to rationalize their reasons sometimes when the default in society is to have one or more.
But notice there was only a symbolic defense after the initial salvo? Simply because there's not much to use as cover when you're in the other camp.
It's something I learned a few years ago with an innocent question of 'why not?' when I asked an older coworker if she had kids. It wasn't what she said ("Just happier this way"), but all that she wouldn't say that gave me a better understanding about how complex it could be. It was palpable.