Elves teaser video

Natebw

I saw this today:

http://www.lego.com/en-gb/elves/teaser

While I am excited for the sets for my daughter, I am disappointed in the cartoon, because it doesn't seem to have any Lego in it. We love Ninjago and China because they are minifigs. Even Friends has Lego bricks and studs.

Maybe there will be, or maybe it doesn't matter. It just doesn't feel like Lego.

legomatt

Damn. For a second i thought it said Elvis teaser.

That'd be quite a comeback. Especially if he got a cameo in the new star wars film.

"Aw, thanya verrr muuch. The forrzz... The forzz, darlin'... *WHUH!* ...wull be with you! Ahuh-huh."

CCC

I showed it to my kids when I saw it on the front page. They seemed to like it. I don't think it matters too much that these are more realistic looking and not actually minidolls - the minidolls are meant to be realistic characters (compared to minifigs) anyway. Plus the minifigs in cartoons don't move like real minifigs either and do many things / move in ways that minifigs cannot.

andhe

I wonder if it's something to do with the restrictions (in the UK at least) about cartoon's not being just a big advert containing your toy brand.

I think the new Bionicle cartoon is also similarly 'non-lego' in style.

Aanchir

I'm tremendously excited. I don't mind the lack of LEGO bricks and studs in what we've seen, especially since "what we've seen" is such a brief snippet to begin with. This style actually helps it stand out from other ongoing LEGO series like Ninjago. And the character designs are gorgeous.

One thing people forget is that a more stylized look can be creatively liberating on some levels. Kids are automatically going to want to build things they see in LEGO media from actual LEGO. In fact, that's part of why they make for such good advertising, because they are a jump-start for kids' imaginations and kids will want to use their collections to recreate what they see. But if it's clear that there's a particular way those things are "meant" to be built, kids might think about them more rigidly. "That part doesn't exist in that color, so I can't build that in real life." Whereas if even the things that appear in sets are heavily stylized, that means kids will be able to interpret the things they see in the show however they choose, with whatever bricks they choose — there won't be the same sense that a model has to look exactly like what is on the screen to be "correct".

Aanchir

https://www.youtube.com/watch?v=5L7AXGIbIYY

LEGO has now released the first character video for the theme, featuring Azari! Loving the tone of this series. It's very epic and adventurous, and the characters are already showing a lot of personality. I hope it's not long before they release videos showcasing the other characters!

VBaskin2008

I think we should email Cartoon Network & tell them that we need a LEGO version of "The Funtastic World Of Hanna-Barbera" but this time it would be featuring the toon versions of "Elves", "NinjaGo: Masters Of Spinjitzu: The Serpentine Era", & "Mixels: The Animated Series", the host will be The NinjaGo Ninjas in their live action forms, & it would be called "The Bricktastic World Of Lego".