Please use our links: LEGO.com • Amazon
Recent discussions • Categories • Privacy Policy • Brickset.com
Brickset.com is a participant in the Amazon Services LLC Associates Program, the Amazon.com.ca, Inc. Associates Program and the Amazon EU Associates Programme, which are affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.
As an Amazon Associate we earn from qualifying purchases.
Comments
*I am not a collector or re-seller.
Individual designs in many colorful locomotives...
http://www.nscorp.com/content/nscorp/en/news/norfolk-southernsheritagelocomotives.html
http://shop.lego.com/en-GB/Trains-ByTheme
A bit underwhelming but not surprising based on the last 'special edition' train here in #3677.
Ill probably get one or two anyway (if on sale), but hoping that this is not a TRU exclusive in the US, or its 'retail' is likely to be 200 USD (where as [email protected] will likely be about 180 USD) and TRU will then move the existing Cargo train to be 220 USD 'retail' My guess (hope) is that the next 'expert' train is to be announced and it has a 102XX number. If the Heavy Haul really is that 'expert' train then LEGO really is 'phoning it in' this year with some of their set designs.
Come on TLG, expanding markets in the East......
Want to know how popular trains are? Look up the train with the most votes on Ideas...
It may just be my perception but there seems to be a glut of AFOL-aimed products at the moment - more than ever before. There needs to be a scheduling and production capacity 'gap' for a Creator Expert train to fit in, and it may be that it's been unlucky on that front with everything else Lego has stacked up for the AFOL market this year...
Not sure if LEGO is gouging. They said one of the reasons why they moved from 9v was due to rising costs and that if it was all in house it would be cheaper, but after they said that it seems prices have one gone up a lot for the train sets. So cheaper for LEGO, but not for the customer apparently.
I'm sure many children love the Cargo train, but I doubt their parents love the 199.99 USD price point for it.
Does anyone know, who designed this, and how to get maybe a parts list or instructions- or at least more detailed pics.
berniebond
I actually wish Lego would team up with the model train industry to bridge the gap between high end model trains, and Thomas the Train little kid stuff.
I had extensive discussions about this with a Lego rep, and was willing to make a substantial investment into Lego, but the Lego Group is not too interested in changing their marketing. Much of the train stuff is direct only, and they would not consider a large volume sale to a dealer that did not include the entire product line.
I do understand their perspective, but as many have already noted, this is a great way to merge two hobbies!
I'm sure Lego's market research backs up that such things wouldn't sell these days for whatever reason; but for me, once I had the basic train set, I was getting related Lego products for birthdays and Christmas for years afterwards - I was caught! Whereas now, apart from extra track, there's nothing to build that fanbase and generate repeat income from expansion packs (having to buy two Horizon Expresses doesn't count :) )
The demand for trains is probably lower than a lot of other ranges, but if they were able to sell a set at lower volumes but for a greater period the cost benefits would come back in the long run. As some have already pointed out, there is a lot of room (or there would be) to open Lego trains up to the wider train/hobbyist market if they would only develop and widen the range a bit more.
Is it at all likely that someone within TLG will be reading this thread at some point for market research?
Though I agree fully that such an idea would be nice for those into the trains. I know I would buy those accessories.
But the other issues are:
- LEGO always falls back to 'well trains do not do that well' (not because people do not like trains, they do not like LEGO exorbitant prices for them)
Same with train cars, LEGO has tried this before with my own train cars, but again not many people bought more than the tanker cars (those were the first to sell out) and they had to discount many of them to get rid of them.
-LEGO did try to sell just locos (heck you could even 'customize' your loco as well) and train cars before and I'm sure they would argue it did not do as well as they would have liked. LEGO had to discount much of those cars, so again they did try to make trains 'big', but the prohibitive cost of the cars and large train sets themselves hurts that. (A rolling stock chassis would probably run at least 10-15 USD and you still have no track or motor, all of which costs more). LEGO can also argue you do have rolling stock. Go to PaB online and buy the parts.
-Finally I think there is the often overlooked larger issue that not every kid has the space to build a large train layout in LEGO scale (and having a small little oval is boring to say the least, but again extra tracks costs you more), means that LEGO produces trains still but are not going the extra mile for them as their target audience, kids, are likely prohibited either due to space or cost, or both.
We should be thankful they make the 'creator expert' trains still in addition to one passenger and one cargo train and hope LEGO does not revert back to a 'station, a cargo train, and a passenger train' days
I fear that may have already happened.
However what parent, or grandparent would not love to build with their children (grand children). And unlike Thomas the Train which you roll around on a track, this really works with the kids understanding of not only building, but how to build a model railroad one day if they prefer.
So if Lego would allow Model Train shops to sell train specific product, buildings, etc. (but not the stuff that has no relation whatsoever) this could potentially expand their market,and furthermore could be a real boost to the model railroad hobby industry as many small shops are struggling and could use an alternative product line to sell.
http://www.me-models.com/store/index.php?cPath=22_57
I'd like to think the worlds #1 toy manufacturer could, add to, and not replace something else in their line. Personally I think they do such a large scale business, and are so good at it, that they do not see any need to branch out into something that they may not feel will bring back the same return on investment. Of course its hard to quantify the escalation of customers and what they may end up purchasing (cost of customer acquisition) vs. effort & cost in a different category.
Also the other major hurdle we faced when discussing our plans with them, is they are very strict on not selling outside of your country. In our case a large portion of our clientele is international. How could we add Lego items to our international website, but not offer them to our (very important) international clientele? That was really the deal breaker right there for us.
And again, I fully understand Lego's need to protect their current distribution system, and very large existing reseller base. I guess the moral of it, is when a company gets this large its not always easy to cater to every need, or desire, from a very diverse customer base.