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http://www.toysrus.com/shop/index.jsp?categoryId=3395098&camp=CME:TRU:EM121214A_2DayEmail&csep=8906bf7b-e361-46cc-8420-591a5f547904#Super+2+Day+Sale
To add to what Ladder19JTK stated, I would guess it's a combination of factors. TRU was able to kick the (debt) can down the road a bit (most debt appears to have been refinanced to be due in 2016-2018), but also, the economy is arguably better than it was in 2011. Therefore, people may not need to be enticed as much to buy as they did in 2011.
From a purely selfish perspective, I miss 2009-2011. Just by good fortune and hard work, my wife and I were earning more than we ever had previously, and the sales/discounts (at retail places like TRU, casual restaurants etc) were fantastic. An excellent situation if you were able to take advantage of it, though I of course realize not everyone was as fortunate. Now it seems like the discounts are few and far between everywhere- no fun for frugal people like us!
http://www.bloomberg.com/news/2014-10-03/toys-r-us-buys-time-at-1-million-elsas-distressed-debt.html
Bad business will continue to be bad business
9 other sets are 20% off TRU's normal price. Here's the list.
Does TRU have a terrible business plan? Yes, it seems like they WANT to fail, but they still continue to be around. People keep overpaying for items at the store, which means bonus money for TRU.
I miss the BOGO50, even 40, sales, but after their increased 'retail' prices plan, most of those offers meant you paid true (pardon the pun) retail prices of the 2 items, that and with the exclusives no longer being discounted, it really was not worth it to me to go to TRU, unless it was some special polybag, or set you really could not get anywhere else (including LEGO), or the rare good deal to be had, which is sadly more the exception and not the rule nowadays.
Last year around Christmas was an aberration IMO with TRU discounting some of their LEGO really well (including door busters). But they must have found and fired the guy that came up with that idea because this year has been pretty barren at TRU.
20% off all Lego, should go to 30 and 40% each week if anything is left. my store had several new sets including the Technic Arctic set. If there were any new superheroes they got wiped. I found a few SW series 2 micro sets and a couple of the new beach houses. I'm going to try to go back next week for a technic plane and cargo train if they are left.
Very sorry for the folks losing their TRU stores. It is nice being able to drop in and see in person what is new...often before it arrives in our LEGO store. And some of the special TRU onlu sets are quite decent. But it is hard to see how running most toy stores is very profitable today with costs so high and so much competition.
Wow....entitled much!
I agree, I avoid TRU at all costs. Even if prices are the same as MSRP (or cheaper), it is just too far out of the way for where I travel in town, that I couldn't make it up there if I tried. But since their prices usually are higher AND they don't have too many different things I couldn't just get from LEGO directly or another retailer, I skip out. The only time I've made purchases is if they have those unique figure polybags that you can't get elsewhere -- Rocket, Mirkwood Elf, Laketown Guard...
Went in a few days before the closure and they had 75% of all toys, except that all the Lego had been removed. I spoke to a store clerk who advised that all the Lego was shipped to another store as they had no problem selling it.
The popularity of Lego ATM means that most stores have little need to do majour discounting on Lego.