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All that will do is have them come back with one of their rationalizations about how it must be OK because 'x or y', then someone goes 'well what about A or B?', and it goes on and on. You are likely not going to convert those that enjoy not only buying large quantities to sell later for profit, but then purposefully going into threads to boast they did this when they know it will provoke this type of reaction.
Best to try to tune them out (even though I will try to note to such individuals the more appropriate place to boast is the 'brag' thread that they insist on not using)
I will say one thing though. The problem is ultimately at the store, not the buyer. Some people just apparently do not care about others outside their bubble, only their bottom line. So be it, but then it is up to the stores to limit these purchases so people cannot go clean out a store on a whim.
A good example were the LEGO door busters last year for TRU. I wound up going at 10 am (5 hours after their door buster started I believe) and still got what I wanted at a good price. Why? They were limiting people to 1 set per.
If they and/or the manufacturer's care about spreading around limited release items, then they have ways to do that. But until they care enough to do so, third parties with no financial stake in the game really don't have a leg to stand on in their complaints.
(I didn't buy them all FYI)
So "could" Lego put in a contract with a Merchant that the Merchant can only sell one of a given item to a customer? Sure. Could they enforce it, especially if the Merchant itself decided not to enforce it? Don't know how, or what benefit, perceived or actual, Lego would get from such a stance.
Yes, stores want to sell the items they have without worrying about having them linger on the shelves, but they also have to deal with many customers looking for particular items. If a store lets one customer buy all the stock of an item known to be limited they will have to deal with other customers later that will be upset if they don't have what they are looking for. This is why a smart store manager will not one customer buy everything before others have a chance to. More satisfied customers can result in more sales later.
Exact same thing here with this basic LEGO set. The stores will miss out on future sales, TLG will miss out as well. WE all know how awesome LEGO is, TLG wants everyone to see it too. This isn't a 'little Timmy' argument. Did I want one for my kids, sure. But I think it also hurt the brand in the long run.
the comparison to the rubber band thing you speak of (which I bought my daughter), and the LEGO brick tower is really not very applicable at all. The brick tower was not intended to introduce people to a new product they knew nothing about, and to generate future sales on refill bricks. It was intended to get people who are into a store at 6pm on Thanksgiving day to buy things they already know they want. And it was famously successfull at doing so
I bought two towers online. I did so because they were cheap and seemed like a good deal. However, I am not sure I will ever open them and use them. So, one could argue that my two towers could have gone to two different people and helped them become new LEGO fans. But I don't feel I have any obligation not to buy those two towers for the "greater good". In my eyes, there is no difference between me binge buying two towers that I will not likely use or someone else buying 30 towers for resell purposes.
I don't live in the LEGO availability paradise that @thanos75 or @pcirone do, but this is the 3rd consecutive year where I was able to purchase as much as my shopping cart would hold without denying anyone else that was in line with me. That's not to say that I think they wouldn't sell out briskly had I left them, and I didn't even bother driving to other stores in the area because I'm pretty confident they would be gone by the time I got there.
The point of doorbusters is to arrive early, in most cases before the store opens. As long as I'm not denying someone that fits that criteria and not violating purchase limits, I sleep well at night (except for Black Friday eve).
If your local news is anything like mine, it could be a polling sample of three people exiting Walmart that leads to this claim :P
Just call customer service. I told them that right before and right after I ordered it, it was $30. I got someone really nice on the phone so I may have gotten lucky.
They're not marked - 'out of stock' (hence my confusion, and possibly also our mutual success in achieving price adj) - but once you click the "add to cart" button...you're told they're unavailable.