Coca-cola article

jadedanc

A few weeks ago, a rep from Coca-Cola contacted SEALug about the Lego hobby. Here is her article:

http://www.coca-colacompany.com/stories/legos-for-adults-grown-ups-embrace-the-plastic-bricks-for-work-and-play

Michelle

Bluefairy_56

Great article, but the use of the word "Legos" to me is like running finger nails down a blackboard...argh!!!

Andor

Yes. LEGO is the way to go. And cool article.

Natebw

Since so many people feel so strongly about "legos", I am surprised that no one preemptively told the writer....

Venunder

An American writer means American word usage. They call it Legos in a similar way to saying sheeps. :)

bmwlego

Nice shot of I LUG NY members taking part in the AFOL Night at LEGOLAND Westchester in the article. Nice read.

AndyPol

Bluefairy_56 said:

Great article, but the use of the word "Legos" to me is like running finger nails down a blackboard...argh!!!

I quite agree, but will not start another "word war" on that subject! :-) The only thing I would say is that I am surprised that considering it is on a webpage belonging to that particular fizzy drink company who defend their trademark vigorously, you would have thought they might have checked it before issue?

plasmodium

Just out of interest, since when did Coca Cola do "journalism"?

Natebw

Aren't all the big companies trying their hand at "content marketing"? Red Bull has its own monthly print magazine that covers extreme sports.....

plasmodium

Yeah, I guess. I only scanned the article, but I didn't see any coke-references in it, so I was wondering why they'd publish it...

LegoManiacc

Thanks for sharing, nice write up!

By the way, would love to see a cross promotion polybag or small set between these two companies, something like this maybe:

http://rebrick.lego.com/en-US/bookmark/coca-cola-polar-bear/ogedl3