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Coca-cola article

jadedancjadedanc USAMember Posts: 1,303
A few weeks ago, a rep from Coca-Cola contacted SEALug about the Lego hobby. Here is her article:

http://www.coca-colacompany.com/stories/legos-for-adults-grown-ups-embrace-the-plastic-bricks-for-work-and-play

Michelle

Comments

  • Bluefairy_56Bluefairy_56 Member Posts: 320
    Great article, but the use of the word "Legos" to me is like running finger nails down a blackboard...argh!!!
    AndorTheBigLegoski
  • AndorAndor United StatesMember Posts: 252
    Yes. LEGO is the way to go. And cool article.
  • NatebwNatebw Tampa BayMember Posts: 339
    Since so many people feel so strongly about "legos", I am surprised that no one preemptively told the writer....
  • VenunderVenunder Nottingham, UK.Member Posts: 2,617
    An American writer means American word usage. They call it Legos in a similar way to saying sheeps. :)
  • bmwlegobmwlego Long Island, New YorkMember Posts: 817
    Nice shot of I LUG NY members taking part in the AFOL Night at LEGOLAND Westchester in the article. Nice read.
  • AndyPolAndyPol UKMember Posts: 380

    Great article, but the use of the word "Legos" to me is like running finger nails down a blackboard...argh!!!

    I quite agree, but will not start another "word war" on that subject! :-) The only thing I would say is that I am surprised that considering it is on a webpage belonging to that particular fizzy drink company who defend their trademark vigorously, you would have thought they might have checked it before issue?

  • plasmodiumplasmodium UKMember Posts: 1,950
    Just out of interest, since when did Coca Cola do "journalism"?
  • NatebwNatebw Tampa BayMember Posts: 339
    Aren't all the big companies trying their hand at "content marketing"? Red Bull has its own monthly print magazine that covers extreme sports.....
  • plasmodiumplasmodium UKMember Posts: 1,950
    Yeah, I guess. I only scanned the article, but I didn't see any coke-references in it, so I was wondering why they'd publish it...
  • LegoManiaccLegoManiacc Member Posts: 116
    Thanks for sharing, nice write up!

    By the way, would love to see a cross promotion polybag or small set between these two companies, something like this maybe:

    http://rebrick.lego.com/en-US/bookmark/coca-cola-polar-bear/ogedl3
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