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And it is not a Halloween set, it is a haunted house from the MF line.
People assume that Halloween is celebrated everywhere, it is not. Many countries could not give a flying fig about 'Halloween'.
It is the same reason why the run out of Holiday winter village sets before Christmas, it happens. Maybe people should not be waiting until the last minute before purchasing a set. As it has been out for a couple of Halloween's now I believe.
I guess they could have noted it was retiring soon, but I doubt that would have not sounded a larger dinner bell for speculators
Again you are also assuming this set is solely for Halloween and not just a Monster Fighters set. Plus there was earlier instances of double points this year when the HH was available.
They ended production before October 31st, but still had stocks of them. It is not their fault if someone decided to try to buy as many as they could (resellers/speculators).
For many themes it is movies, but for some themes it is a holiday. It is not much different than the entire fall season driving pumpkin spice sales. ;-)
I saw a person just recently looking for Monster Fighter sets at the Lego store.
It is not necessarily even about saving up to buy a large set, but that fall is when people start to think about putting up there Halloween decorations, and most non-AFOLs do not know about 2 year production windows.
I guess it is fun to play with money and production schedules of companies.. I mean LEGO just apparently has to hit the magic switch whenever they want and presto another 5000 Haunted Houses in one day. Well it does not work like that. LEGO has to speculate and plan ahead to make x of a set here and x of a set there, as they are not just making Haunted Houses. LEGO also does not want to be sitting on a ton of sets that may, or may not, sell out by Halloween, but I guess that does not matter at all.
It is the same reason why WV sets run out before Christmas. Is it unfair? Sure, but LEGO would rather run out on a high note than be sitting on stocks of them waiting to sell them out.
You can make any statement as to why LEGO should have made more Monster Fighter sets to account for 'demand' for a holiday that is not celebrated around the world, but I can counter with statements as to why they did not and cannot.
Again while it is nice for people to play with other peoples money and company, LEGO cannot just stop and make x or y of this or that set for the HOPE that 'every pallet' they send out -that cost them money in stopping other lines (guessing they are making '15 sets now)- will be emptied and not cause stores to have to eat up space to leave them around. So you want them to delay other lines because of the hope that 1000 will all sell out in the stores in the next few weeks?
Now, when LEGO and the stores had the option of discounting exclusives to rid themselves of a set, then it was not a huge deal, but they cannot do that anymore. At least not in the US, where most people are likely going to 'clamor' for them.
My guess is that they'll just caulk this up to one they missed and maybe make adjustments to try and prevent similar events in the future. How many different sets does LEGO make right now? About 1,200? So, they misjudged the HH. I'm sure there are a lot of sets they misjudge. We see misjudge set volume on a regular basis, or in our opinion we think they do.
It is difficult to get production mix 100% correct. Difficult to know exact what demand will be and to plan production across over 1,000 sets. I figure LEGO thinks they get a lot more right than they do wrong.
Now as far as this 2 year lifespan goes, if they want to redesign a police/fire station every 2 years because children grow up and want to see something new, I could believe that. But this set isn't meant for children, it is an afol set only I don't think they should be sticking to the 2 year rule here. But what do I know, I'm just the customer not business executives like all the rest of you.
As for DS, I'm sure people will also whine about the DS when it is gone.. 'Ohhh, why didn't LEGO keep it out for 6 more months?' Instead of thinking 'ohh why did I not buy it before it was EOL?'
Is it bad timing? I guess, but again I'm sure LEGO made a typical quantity run before having to switch to another line to prepare for next years sets, maybe even the Detective agency.
But why stop at blaming LEGO? Where was Amazon, Target, TRUs, and Walmarts stocks? Why didn't they order enough to make it through Halloween as well? Because they would rather run out when demand is high than be stuck with a ton of them after demand has passed. Also people forget LEGO has to produce based on world demand not just the places where Halloween is prevalent.
Apparently people still think there is a magic switch where everything magically is set up to make a run of HH and that LEGO can afford to drop everything to do it.
It is the same reason why many sought after sets are gone by Christmas, LEGO would rather the sets run out in the gift giving season than have them clogging the space for next years sets.
Keep in mind we're talking about a $180 LEGO set. That isn't really an impulse buy that needs to be attached to a seasonal affect. For every person you show me that's interested enough in LEGO for that kind of spend that would buy it if it were on the shelf today, I'll show you ten that are in the same demographic and already bought it at some point over the past two years. It's not remotely the same production blunder as selling out of something within the first week of debut. Saying 'heads will roll' is just ludicrous, and pretty tasteless considering recent world events.
People keep claiming missing out on revenue, but that's not what's happening since TLG is operating at full production capacity and are selling everything they make without major discounting. It's the same revenue, just obtained from a different product, and I'm pretty sure Haunted House is on the lower range of profit margin among its product mix, to boot.
Fun to play with a company's money when you do not have anything to lose in it (is that better)?
As for other cultures celebrating one form of Halloween or another, interesting stuff, but I guarantee you that the US goes crazier than anyone else in terms of merchandising and commerce for this 'Holiday' (as the US version of Halloween is more of commercialism than anything holy at this point). Are people in these other countries all willing to pop on a 180 dollar 'Halloween' set (even though it is not really a 'Halloween' set)? US is still up there in consumerism, but is it enough to justify LEGO producing 1000,2000,3000+ sets globally?
But all of it is apparently a mute point as according to the 'prediction' thread someone got a LEGO CS reply that they are making more. Now whether LEGO is actually doing this and will get them out during the 'prime time' for these sets time will tell. My guess is you will likely not see them in store, but online only.
Also, interested to know whether LEGO actually succumbed to pressure from consumers to get more made, or they were always intending to make more?
Another interesting question is when they say 'making more', how many is this? 50, 100, 1000, will it be enough to placate the demand of 'experts' that do not run LEGO? Probably not. They will likely run out the minute it lists, if available before Halloween-maybe even after Halloween, as the resellers will likely pounce again and it will either be on back order until November (after the holiday that it would work for), or Sold out again. Then people will be back here complaining that not enough were made again and that LEGO is trying to emotionally scar their kids and then kick their dog or something.
If they are going down the route of being more 'in store' TLG need to further expand on their stores without damaging their business model too much, which lets face it, they are doing pretty damn well at the moment based on figures that is.
If you are really that worried about shelf space in the stores which there wouldn't be any if they kept them all online, they could use the space that #10224 took up because that one is gone for good also. Although I don't see anyone complaining about that one, myself included.
Lets say you can do 5.2 million bricks per hour (mind you that is stamping plastic and no other part of the process that already makes it more complicated).
If you have 200 different components in HH. But you only have 100 stamping machines and in order to do 5.2 million a day each machine stamps 1 part for a full day. You now ALREADY have 2 days it takes to get all the parts for HH.
Slight more complicated. This discussion probably will go no where because it is obvious the logistics of manufacturing are out of reach.
I have seen people above wishing that HH and TH were coming back and they are not. Lego will not waste the time to get everything together again.