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Much of it is at RRP, but we do often have bargains - Benny's Spaceship is currently £58.99, as opposed to around £80!
I rather like seeing these displays, so to all who are responsible, thank-you!
Obviously worth highlighting the two Lego stores at Westfield Shep Bush and Westfield Stratford which are only 20-25 mins out of town by tube (there's also a JL just up the Mall in Stratford, although in my experience they don't have as big a range /display as Oxford St).
Other than the Lego stores, the place I probably end up buying most of my lego from in central London is Argos - there are a number of them dotted around (Victoria, Old St, Tottenham Ct Rd,...).
There's a TRU at Bayswater (plus some more in the greater London area but a bit further afield). Typical TRU caveats apply but they do occasionally put stuff on sale!
A quick google search reveals that he likes going to Pret A Manger too - the first three links relate to him... https://www.google.co.uk/search?sourceid=navclient&hl=en-GB&ie=UTF-8&rlz=1T4GZEZ_en-GBGB286GB286&q=pyramid+hat
#71006 - RRP £179.99, Harrods £229
#10218 - RRP £119.99, Harrods £139
#21108 - RRP £44.99, Harrods ££59.95
#76017 - RRP £19.99, Harrods ££24.95
So throughout a range of prices, they charge a good chunk more.
Pretty sure that Hamleys used to, though since being taken over they may have realised their mistakes and have got better.
Yes, they're both nice shops, but don't get caught out as badly as this!
whenever i venture up to the big smoke i head to both lego stores in two westfield shopping centres - they are about 30 minutes apart on the same tube line
Smyths have a good collection of Lego too although as far as I know there aren't any branches in the very centre.
Fenwicks (Brent Cross) /Bentalls (Kingston) have an decent selection & sometime carry a few older sets.
Hamleys and Harrods are both good but as people have mentioned the prices are extremely high to catch out the tourists. The best thing about Harrods is the food court. Well recommend a visit.