Please use our links: LEGO.com • Amazon
Brickset.com is a participant in the Amazon Services LLC Associates Program, the Amazon.com.ca, Inc. Associates Program and the Amazon EU Associates Programme, which are affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.
As an Amazon Associate we earn from qualifying purchases.
Believe me... there are enough of them already out there...
(offtopic)I really like the new chima vulture tribe headpiece , its just like a mask from the venice carnival called il peste -the plague doctor
I came across this interview with the Dan and Kevin Hageman, the two brothers who write the Ninjago TV series, earlier this year. It's really amazing to see just how much heart goes into the writing for the show. Ninjago was their big break and they want to do as good a job with it as possible. For them, the toys are a source of inspiration, and working them into the show helps ensure the show's continued existence.
It surprises me, sometimes, how some people seem to think "selling toys" and "telling good stories" are mutually exclusive goals, or even goals that work against each other. The truth of the matter is that good stories can help sell toys, and toy sales can help fund good stories. Sometimes a company settles for emphasizing either one or the other, but I think brands like Ninjago and BIONICLE have done a good job balancing those two goals.
Can't really speak for Chima because I've only seen the first three episodes, but it seems to me like the writers are TRYING to create an exciting mythos with diverse characters that kids can relate to — how well they succeed at that is another matter entirely. Though keep in mind that if the Legends of Chima series DID merely exist to sell toys, then tribes like the rhinos, bears, and beavers who did not appear in the first year of sets would probably not have been written into the show in the first place, and we would not be having this conversation.
ricecake: so far, that bear is the closest I've seen to what I'm looking for :) I'm actually a sucker for some of the friends animal polybags.
In any case, of course merchandise drives kid's shows and vice versa. That's not to say though that the actual writers and developers have no interest and are just out to make cash. Sure, that's the goal of the corporation as a whole, but I'm sure there are a lot more people working at companies like LEGO that actually enjoy their jobs contrasted against the average "joe" that works at company "x". That thought, in and of itself leads me to believe that not *all* of the people involved are only after the cash. There are surely some employees who enjoy their jobs enough to have a vested interest in what they are doing.
I'm sure there are people that love their jobs, but I will tell you that if Ninjago wasn't selling, the writers will be let go. After all, TLG is a toy company.
But then again, we have seen quite generic headgear patterns since the start of Chima. Ewar immediately springs to mind here.