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At any rate, fun minifigs and great MOCing pieces all around especially if you are into any sort of medieval building.
PS That said, actually, it may be that Lego doesn't have room/market (or doesn't see itself as having room/market) for two massive Star Wars sized themes, and as such didn't put the same effort into LotR.
I also wonder if under pressure from Marvel/Disney and DC they might be looking more at the Superheroes themes as more of a long running theme, there are always Cartoons and films of them, even if a lot of the cartoon series fly under the radar for adults it keeps the kids interested. Maybe if there is to be a second Long term IP theme it's going to be Superheroes. As much as I love the superheroes theme I'd prefer to have seen more of a shot at LOTR, it's too easy for mass focus on vehicles with Superheroes, I like buildings and scenic sets far more than vehicles.
I disagree that they focused on all the wrong things, though. Yeah, they missed some things, but they hit most of the major characters and locales.
For me, the only misses are:
FOTR: the Balrog, Lothlórien and Galadriel
TT: Edoras and Eowyn, Treebeard, Osgiliath and Faramir
ROTK: Minas Tirith and Denethor, Pelennor Fields and Eowyn vs. Witch-King
Of those, only three stand out to me as major misses as sets: the Balrog, Osgiliath, and Pelennor Fields. The others don't translate well to the type of sets LEGO generally produces. I'll admit I don't understand the complete dismissal of Gondor and, in general, much of the plot of ROTK. That aside, I think it's difficult to argue they focused on all the wrong things. To me, the only case of this is the pirate ship. LOTR was released in the summer leading up to the release of the first Hobbit film, about 7-8 months before the first wave of The Hobbit.
Obviously this is only my opinion, but LOTR would never have come to be if it weren't for The Hobbit films. The theme was released because of the hype leading up to the return to Middle Earth. Has LEGO ever produced a licensed theme when the license is not current? That's a genuine question, not rhetorical. I don't think there was ever a chance for LOTR to be a long-running theme like Star Wars. LOTR doesn't have anything close to the wide appeal of Star Wars. Especially in regard to age. LOTR is simply too violent for the five-year-olds that Star Wars can count in its demographic reach. The target markets for LEGO and Star Wars almost perfectly overlap, whereas LOTR's market generally begins where LEGO's is starting to fall off.
It would be nice to really have seen more substance to the Hobbit sets though. For me it's great that there seemed to be a lot of focus on the minifigures but for those looking for true replications of scenes from the movies I can understand how it is somewhat disappointing.
I've seen kids as young as five play LOTR games, just like they play star wars games, harry potter games or whatever else is currently being advertised everywhere games.
I still think the point about the LOTR theme being apart from the film stands, I'm sure I was aware of the LOTR Lego theme before I was really aware of the Hobbit films. Admittedly they might have only given it a second wave because of the Hobbit films but I thought the second wave of LOTR was pretty weak compared to the first. If you take out Orthanc (being exclusive and high cost) Then what was left;
-Wizards Duel - Fine for the price point, but being a small build a lot of AFOL/TFOL will probably have largely overlooked it (especially seeing as its a small part of Orthanc so overshadowed by the larger set)
-Council of Elrond - Poor representation of a low action point of the film. Included Arwen despite the fact she wasn't there in the film. Gimli and Frodo stand in the chairs and don't sit in them so IMO Elrond was the only Minifig in that set that really made sense. Then look at all the characters who were at the meeting and weren't in the set. I think if they'd put Boromir in instead of Gimli it would have sold better seeing as Boromir remains exclusive to Mines of Moria.
-Battle at the Black Gate - Scene from the extended version which a lot of people won't have seen. looks quite nice on it's own but as soon as you put it next to any other LOTR/Hobbit set in the same price range it just looks a very unimpressive scale. I think they'd have been better going for a bit more height and a bit less width, especially as the instructions suggest you buy a second a stick them together.
-Pirate Ship Ambush - For me this was the highlight of the second wave. It might have been nice to have a second pirate but otherwise and it was a relatively small part of the film, but it's design, exclusive minifigs and playability make up for that.
I think my biggest hand up on this wave was the council of Elrond, I get why they chose it but I would have exchanged it for a similar sized set based either on the halls of Edoras (could have been either Theoden under worm tongues control or The party scene with Eowen), Denator's throne room/Minas Tirith Courtyard (to include a Gondor armour Pipin), Pelanor Field (Witch King vs Eowen/Merry), The Forbidden Pool or Lothlorian
I'm going to carry on hoping for a third wave, i think there is still so much they could draw from. It'd be particularly nice to have a Black Tower with an all seeing eye to go with Orthanc.
Sorry for massive rant but I loved the first wave LOTR so I'm very opinionated on it.
It's been 15 years since I've seen TPM, but I believe Darth Maul looks surprised, falls backward, his body separates, and the halves fall into a pit. The whole sequence takes less than ten seconds. Boromir's death is a much more drawn-out affair. It's made clear that he's going to be shot, then he's shot several times (with arrows protruding from his back), and he's in obvious pain. And most of that is in slow motion. Which scene is more likely to affect a young child?
Beyond that, there are simply more intensely violent and disturbing scenes in LOTR. Even outside of the prevalent combat, there are things like the choking scene at the beginning of ROTK, dismembered heads catapulted into Minas Tirith, and Denethor setting himself and his son on fire and later jumping off a cliff. As dark as Star Wars can be in places (e.g. Lars homestead skeletons, Vader beheading in the cave, Han's torture), the presentation pales in comparison.
Just to clarify as well I'd say that LOTR is the one of few licence theme in a fantasy setting so far that MIGHT have had the potential to have a long run to rival SW. As it is I thing the only license theme we can expect to see continue long run is the Superheroes theme, which I see as slightly similar to the SW theme in that they are both Sci-Fi genre and heavily based on vehicles.
And for capacity for a long running series, LotR/Hobbit never had a chance due to the low amount of characters, not locations or vehicles. Which IMO is the main appeal and strength of the SW and SH lines. An endless roster of main, secondary and ancillary characters to plumb from. Heck just look at how many figs have been released for SH so far (>100) in a short period of time. And hasn't even come close to finishing off the rosters for Marvel or DC.
Ask a preschool through 2nd grader about Star Wars and you will get an earful. Lots of Star Wars games were played on the playground in Prek and Kindergarden with multiple of my kids.
Ask a preschool through 2nd grader about Lord of the Rings... Watch the difference. I would say at least 50% would be clueless. I can not name a single instance from prek-5th grade that I have seen kids playing LOTR games at recess.
Star Wars, Ninjago, Hunger Games were quite popular by us.
Harry Potter and Doctor Who get far more mention than LOTR. Now that may be regional, but there is just so little mention of LOTR or the Hobbit in that age set.
Now, high school, I could see it playing well to that age group. Adults, I could see it doing well in, but as someone else mentioned the sets really needed to be grand to encompass the novels.
Gender groups...they completely ignored a single female minifig in the first wave.
Really, overall, I felt the implementation of this theme and perhaps the theme in general, did Fairly lousy job of hitting all age groups.
1. As stated by @tamamahm and @binaryeye It's clear lack of support in Lego target demographic of children. While lego has made moves to be more inclusive of TFOL and AFOL. We make up a much smaller percentage of sales for lego. While a line maybe a hit with us. The amount of money that we spend on sets is still a lot smaller than the number of sets lego sell to children. This is not helped by the lack of popularity for the LotR films over Star Wars. This is for two reasons. The first I think is the tone of the films rather than the violence. Aside from the third film the Star Wars brand is marketed as, and seen by parents, as child friendly. The films are mostly rated U and often appear on TV during the middle of the day. Whereas the LotR films are seen as a much darker tone, they are rated PG13/12. The atmosphere is much more gritty grim and realistic. This tends to put parents of younger children off and will influence their film choices.
Secondly, Star Wars is very effective at ensuring it markets itself and stays in the consciousness of children. The success of The Clone Wars and the release of Rebels both on popular children's channels in the prime time Saturday Morning slot means that it is the make believe that children want to play in the playground. This is an area that LotR and the Hobbit are unable to penetrate due to the restriction of the books. So it means that when sets are released there is less demand for these if they are not the in thing for children.
The Star Wars line is able to produce key sets at, to an extend affordable prices. It is also able to simply rehash old sets such as the X-Wing as these will always sell well. However there are only so many ways you can do the LotR sets. Items such as the new Fighter line and the battle packs (done because children love to have armies of things) are well within poker money reach and sell well because of this.
Which leads me on to point 2. The LotR scenes and size also often mean that if you want to recreate something you either have to scale back on what you are given (The Black Gate) or if you want the City of Gondor then except that the price will move that out of children's hands. Yes to get Gondor would be amazing but to get anything impressive it becomes £150+ set. So the market is decreased to AFOL and a few TFOL. The other way then is to scale back on the sets to lower the price point. This leads you to something that looks like the Black Gate. A set which, although cheap, doesn't appeal to children who don't know what it is and is hated by adults as shown by some of the above posts. Whereas you look at the City or Star Wars sets these are small to middle range sets which are made cheaply and will be affordable, and desirable to children. Something that I don't believe LotR could achieve.
Plus it doesn't help that Peter Jackson appears to have gotten rather carried away and ruined the Hobbit films.
They are doing it with Batman and the Joker. Quite a bit of implied violence there, but marketable to three year olds. And no doubt many two years olds will be playing with it to, given the 3+ is for safety not for story content.
LOTR violence is just ongoing and on a scale of graphic display that Star Wars doesn't even dream of...
The large scale battles in LOTR alone are completely inappropriate for kids of any age...
Of course, I still think the rating system is completely messed up... They are rated PG-13, frankly I think they deserve an R rating... Kids under 17 shouldn't be watching them at all, IMHO...
Ok. Back on topic!!! Carry on...
BTW the Lego game of LotR is excellent and probably the best of the series.
I probably wouldn't like most of it, to be sure...
The sad thing is, the fastest way to get an R rating is to have naked people in your movie, but I'd much rather my kids see a few naked bodies than to see all that violence.
I probably wouldn't like most of it, to be sure...
The sad thing is, the fastest way to get an R rating is to have naked people in your movie, but I'd much rather my kids see a few naked bodies than to see all that violence.
It will be a movie I show my kids long before I let them watch LotR, but still not until they are teens.