Amazon going the way of TRU?

Rainstorm26

I just noticed this tonight, maybe its a mistake. Amazon marked up the UFO abduction set and then advertises that it is on sale, even though it is the regular retail price that [email protected] sells it for. What gives? Has anyone else seen this phenomenon from Amazon?

http://www.amazon.com/LEGO-Space-UFO-Abduction-7052/dp/B004P972J4/ref=zg_bs_236510011_57

JP3804

I noticed that this morning. I have seen it from Amazon Market Place sellers, but that was the first I've seen for Amazon.

rocao

They've been doing it a while; I noticed it during holidays 2010.

It's pretty devious because the majority of items are not marked up, and so it's easy to make the blanket assumption that everything is MSRP.

macmon

Noted the markup in Heroes 3 villain

sonsofsceva

I noticed they especially have marked up the smaller sets. The Speed Boat 4641, for example was $8 at one point. It is now a "bargain" at $6.79. Even TRU doesn't mark up the small stuff this much.