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Not really a big busy event like the Monthy Mini builds.
It's fun for the kiddies. Basically at my local shop they set up like 3 kids at a time around the BAM(Build-A-Minifigure) Bar and they have like 60 seconds or 90 seconds (can't remember from last time) to build 3 different figures using the pieces from the BAM bar. Head w/hat or hair(wig), torso, legs and an accessory (like a shovel or broom, etc).
Whomever's the fastest kid wins all 3 figs. they've built and the rest get to take home one figure. It's all free.
Usually they have a starting time like 5pm the day of and every 10 minutes they'll run one if there are enough kids in the store
So are the guys they make suppose to match or are you just suppose to stick a bunch of pieces together as fast as possible?