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It's probably actually been a bad seller compared to what TLG expected, hence the email telling us how good it is and that we should buy it.
Would be interesting to see the "real" top selling sets though. I imaging it would be a smaller city set assuming your not counting CMF's.
In other words, it's a good seller - a 'best' seller, but not the TOP seller...
Maybe not :)
Maybe on the day it was released it was in the top 10 for current modulars, and hence a top seller.
It's a classic case of weasel words, you instantly assume when you hear it that best selling means "the best" when in fact it means their arbitrary definition of "best". That's why as CCC pointed to, you'll find far more books with best seller written on them than could ever be possible if it meant best seller of all time, of the year, or even of the month.
This is also how you can have the likes of The Daily Mail, The Sun and so forth all claim to be the UK's best selling newspaper too even though it doesn't make sense that they could all be the best seller consistently through time. It's because they were the best selling on one particular day of the year or whatever (hint: that's why they do Lego promotions, so that they can cherry pick that day for their best selling claim because us muggins are buying multiple copies for the lego). They don't mean they're consistently the best selling newspaper, they just want you to think that when in fact they're only referring to the fact they were the best selling at some arbitrarily defined point in time.
Looking back now I think my childhood misunderstanding might actually make more sense than best sellers that most of the time, aren't.
Other than this time of year, you never see two big movies come out the same week. They all waint to claim "The #1 movie in America! You must see it now!!!!"
To bring this back kind of on topic though, I loved the Palace Cinema. It's probably my favourite set of the year.
I actually just ordered that set yesterday for my wife for Christmas... :)