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anyone recommend other bundles?
For those who had ordered before me, would you check your confirmation email? All items that indicated that there would be a *physical* gift card are now priced on the receipt as if there will not be any gift cards. (Edit: To clarify: Instead of $19.97 with $10 gift card for the set, the receipt shows that WM just charged me $9.97 instead)
WM is not really short-changing me but I'd have gotten more points/cash-backs if I had been charged full price. It's not a lot, but still a bonus.
To me, tricky is limiting when the coupons/gc's can be used, raising the prices during that term and spreading them out so that there is little value in them in discounting anything else.
Buy a $100 toy and get a $20 gift card back to use whenever and on whatever we want? Pretty straight forward to me.
This mostly started with popular items like video game consoles, where resale price maintenance was probably in effect, but there's not the same pressure on a $10 LEGO set. I'll grant you that it's not "tricky" in the worst sense of deceit, but it is a ploy... and tricky is usually the adjective for that :P
Your perspective is that the % of gift cards that will go unclaimed are already factored into the promotion? To me, that's a pretty big leap of faith.
I thought I read somewhere that there is a slight bounce in January, when shoppers are trying to use up the "Christmas" gift cards.
In order to get folks back into the stores, I can see why WM is willing to do such a steep cut with such a gift card deal. I think it backfired in this case since it'd likely deplete all of their physical gift cards. Or maybe there just not enough gift card accounts to satisfy all the orders?
Would you rather have a $20 gift card for a future purchase or 10% off a $100 item? My suggestion is, you will get a greater discount by retail stores if they are given the "opportunity" for more repeat business. TRU is an example of being "tricky". The last I read, about 25% of gift cards go unused. That's a pretty good margin to allow factoring in. And its not a "leap of faith". I've been in retail my whole life and can tell you, it does factor in offsetting costs. Talk to any card processor or loyalty affiliate and they can give you the whole break down.
The trickiness is that Walmart benefits from the way most of our minds work.
In which of the following ways do you think most people think?
A. "The cost is $10 but I get a $5 gift card, so this is only costing me $5".
B. "The cost is $10 and I'm getting a $5 gift card. There's a 1% chance Walmart fails to send me the card. If they fail to send me the card, there's a 20% chance I forget or for some reason don't follow up on having them rectify it. If I receive the card, there's a 10% chance I lose it before I spend it. The whole time I'm sitting on the unused card, I will be paying interest on that $5 since I carry a revolving credit card balance or I could have earned 3% interest on that money instead. When I use it, there's a 12% chance that whatever I use it on was available somewhere else for cheaper and I would have bought it there were it not for the fact that I have these gift cards to spend. So this is costing me $10, and 88.6% of the time I will be getting $4.64-$4.28 back. The other times I might be getting far less."
I'm saying it's A, and in that scenario Walmart gets the FULL benefit of the savings perception without absorbing the full cost. Sure, the onus is on the consumer to make good on the gift card, but Walmart knows of the disparity between perception and reality, benefits from inflated sales figures, and materially gains by holding our money while the gift cards are unredeemed. Thus, tricky. Is it as deceitful as TRU rewards? No, not at all. I wasn't saying it was, but it's also not as magnanimous and consumer-friendly as it sounds like you are suggesting.
I don't disagree with what you are saying in regards to the benefits Walmart, or any other business, derives. Really, I take issue with the word "tricky" as I feel that comment infers there is something nefarious going on. Walmart has made a straight forward offer and we as consumers can decide if it is a good deal or not. I fail to see how the benefits to Walmart have anything to do with making our own personal decision. Unless someone has a compelling argument to make to Walmart to sweeten the deal, it matters not how they make out.
Shrewd move by Walmart, and one I'm guessing other stores are likely to start doing to get around competitors trying to price match.