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More AFOLs than you think?
Until recently the fact that I was an AFOL was pretty much a closely-guarded secret. Not sure why but I guess it's because I feared what people might think about an 'adult playing with a toy.' Perhaps I just wanted to avoid any awkward conversations.
Anyhow, I dragged the wife to the new Belgian store the other day and she happily told all her colleagues why she was having the morning off work. Over the next few days about a third of her colleagues (about 12 from 35ish) confessed to being an AFOL. One showed off her Lego key ring, another confessed to buying the Sydney Opera House on their way into work, another pointed out the small Lego car under his monitor that had apparently been there all along, and a couple of others even decided that our visit to the store was the perfect excuse for them to do likewise, having not previously had the courage to go out and buy a Lego set for themselves.
Most of them were super excited that there was now a Lego shop in Belgium.
I imagine most of us know people who share our passion for Lego, but my wife's experience had me wondering whether there's a secret layer of AFOLs out there who, like me before she 'outed' me, think it's safer inside the closet. How big is this potentially under-tapped market for Lego?
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