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Amazon Holiday "Selling Guidelines" for Toys/Games

FollowsCloselyFollowsClosely Member Posts: 949
edited August 2013 in Buying & Selling Topics

Hello from Amazon Services,

To maintain buyer confidence in Amazon this holiday season, we are implementing holiday selling guidelines for the Toys & Games store.

Effective November 19, 2013, only sellers who meet the following performance criteria will be eligible to sell in the Toys & Games category from November 19, 2013 through the first week in January 2014. Webstore 1.0 sellers are also subject to these guidelines. (In your seller account, if you are a Webstore 2.0 seller, you will have a drop down box with your Webstore name in it at the top right of the page.)

**Your first sale on Amazon.com must be prior to September 19, 2013. The sale does not need to be specific to the Toys store.
**You must have processed and shipped at least 25 orders from September 1 through October 31, 2013. The orders do not need to be specific to the Toys store.
**Your pre-fulfillment cancel rate must be no greater than 1.75% from October 1 through October 31, 2013.
**Your late shipment rate must be no greater than 4% from October 1 through October 31, 2013.
**Your order defect rate must be no greater than 1% short term as of November 1, 2013.

Your orders that use Fulfillment by Amazon (FBA)will not be subject to the holiday season restrictions provided your account is in good standing.

You can find your customer metrics in the Performance section of your seller account. If your performance does not meet the above criteria, we encourage you to take corrective action.

Eligibility for selling in the Toys & Games store is determined separately for each country. If you sell in multiple marketplaces, your performance metrics will be evaluated for each country.

We will provide final notification about your eligibility to sell in the Toys & Games store by the middle of November 2013. Beginning November 19, 2013, we will monitor the performance and listings of sellers who are approved to sell in Toys & Games during the holiday season. Amazon Services reserves the right to cancel listings, remove selling privileges, and prohibit the sale of specific products to maintain a marketplace that is safe for buyers.

Here are some steps you can take to remain eligible to sell in Toys & Games throughout the holiday season:

**Monitor your customer metrics and take corrective action when necessary.
**Utilize FBA to ship products to your customers.
**Check your orders frequently in the Manage Orders section of your account.
**Minimize order cancellations; don’t show more stock for sale than you have available to ship.
**Ship orders and confirm shipment in a timely manner.
**Ensure your seller policies are up to date.
**If you work with outside drop-shippers, solidify their SLA commitments for providing prompt shipping confirmation.

Thank you for selling at Amazon.com.

Regards,

Amazon Services

Comments

  • FollowsCloselyFollowsClosely Member Posts: 949
    edited August 2013
    Interesting terms Amazon has just proposed. Historically I do not sell that much volume during that window. This may force me to list items earlier than I would like. I may have to list some series 10 figs just to ensure I have enough volume during September and October.

    Thoughts?
  • Pacific493Pacific493 Member Posts: 379
    Seems to be about the same as the past several years.
  • YellowcastleYellowcastle Member Posts: 4,401
    That's very interesting. Thanks.
  • BanditBandit Member Posts: 890
    Same old same old. Nothing new here...
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