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Why don't TLG's competitors produce a decent product?
With TLG's high profile patent losses in the early to mid-2000's, the way was pretty much clear for its competitors to produce something almost identical, but take advantage of Lego's situation in unfriendly Nordic welfare state business climates. But instead, to single out M*** B*****, they chose to basically lean on the strength of their licenses and hope that the only difference clueless parents could see was the price tag, achieved by cutting every production corner possible and churning out junk.
Now, I don't mind paying a lot for Lego necessarily, the prestige of the brand means it holds its value well and creates investment opportunities, but surely given there doesn't seem to be any legal possibility to restrict a competitor *also* manufacturing a high-quality product in almost exactly the same vein, isn't it strange we haven't had one yet? I mean, if another brand of building block managed to project a look and feel of sturdiness and quality instead of 'cheap Chinese plastic', manufactured sets I'm interested in but that TLG wouldn't touch such as religious monuments or military replicas, and crucially carried the same design ethos of common, regular elements used in innovative ways to create more complex designs, and did all this at a sharp price point appreciably cheaper than Lego, well, I'd be interested.
Sure the singular, monumental status of Lego within the toy world would be daunting, but at the same time in making such a similar product you'd be effectively hitching your wagon to TLG's, probably bag a lot of free publicity as the 'new upstart venture', and since your product would be compatible with Lego you wouldn't be forcing consumers juggle two building systems.
Who knows, might work.
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