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So I guess Playmobil and Kenner/Hasbro should too....
But why stop there?
Lets see Lego Re-release the 7740, and the 7750.. I mean there are demand for those too... how about 10027? The Sante Fe cars (which again did not sell that well)
What else can they re-release??
Id say do that for the Metroliner, but they did.. and Lego had to dump them for half off (75 dollars) due to no one buying them for 150..
I think people keep misunderstanding that 100 people, or even 1000 people, do not make the majority of the toy market and it is a simple fact that not many people buy these.. either to no funds, or other reasons.... then they eventually sell out. People who were not buying them miss out then start clamoring for a re-release.. Market streets are expensive due to their colors and the fact that no one wanted to pay 90 dollars for one back when they were out, which forced Lego to stop selling them... Lego is not going to re-release a set that will only sell to 100 or even 1000 people.. It is amazing they even still do the modulars now. You can also thank resellers for this demand in the modulars.. love them or, most likely, hate them, they also cause sales which means the sets will be popular..same with AFOLs that want parts, but again if people already have them you have many people that would be really not buy these if they were re-released...
And again if they were then what is the criteria of re-release? Cause I have many train sets I would love to see come back as well as 'classic' town sets....
And to those thinking it does not cost Lego to redo these you are wrong.. it still costs them packing fees, production fees, advertising fees, distribution fees... Lego has learned from the 'Legends' lines, redone sets simply do not sell that well (resellers aside). Also, like others have pointed out numerous times, many of the parts and or colors are not being made anymore so cost going into that as well...
They are not going to do that, and also cause consumer confidence to wane thinking that Lego is just going to start rehashing old sets.
Lego wants to keep things fresh (although they have 'phoned it in' with some of the Potter sets, and most likely will bring back the original designs for Batman and Spiderman)
I just do not think there is enough demand as opposed to a new set...
^^A big reason why Market St didn't sell well back in 2008 was because people didn't realize that the Modular would be part of a subset that would be expanded beyond Cafe Corner. Alone the building is not particularly remarkable, but as a collection, it is obvious that it is popular.
Lego has produced many failures, besides the Legends line (I am not familiar with this line because I was still in the dark ages), which includes new themes and sets such a PoP, Toy Story, etc. No one is arguing that it would be free to resell old Modular sets, but instead of selling sets that no one is begging for (i.e. PoP), why not sell sets that people are demanding... like Modulars?
Lego finally will be producing DC and Marvel related sets. Could anyone argue that the inflated prices on the Batman and Spiderman line were not some indication on their popularity? I see Batman/Spiderman and Modulars as VERY similar examples of sets that Lego should produce more of and re-release. Although we do not know what we will be getting related to DC, we at least know Batman and other DC characters will be available at affordable prices and both LEGO and their fans will be happy that they did it.
With the redesign of the current train sets, don't be surprised that the Sante Fe cars won't eventually get re-released. I believe there is a new generation of collectors who will be clamoring for those beauties.
I was very happy when Lego brought back the 32x32 blue baseplates. Greedy sellers on Ebay were posting them for upwards of $20.00 each for quite a while before they went on sale again. After they started reselling them, I liked to go look at Ebay and see them listed at outrageous prices, and not selling at all.
I'd also love for Lego to rerelease something as recent as the series 1 figures, if for no other reason than to see all the crazily priced ones on Ebay sit there and not sell.
Then again, I have doubts they are selling well on Ebay anyway. I've been holding onto seven complete sets of series 2 since last year, and have yet to sell a single one in my listings on Ebay. Craigslist, I've sold a bunch, which is confusing since that's just local, but on Ebay, which is global? Not a one. I'm not even trying during the summer.
But then, series 2 seemed to stick around forever like the smell of a skunk passing through, a bit like series 3, which I've realized today has now been available in store for eight months, easily, unlike series 1, which was around for possibly three weeks alone in my area, and then gone, outside of the damn crash test dummy and diver that still show up at a few shops around town.
Shortly ran things like... well, outside of series 1, I'm having difficulty remembering any short tuns I didn't get a hold of.
Oh yeah, that stupid Star Wars Episode 1 dealy that dispensed the battle droids out onto the field during the war is a good example, since it wasn't out very long and was a great source of brown parts.
"I liked to go look at Ebay and see them listed at outrageous prices, and not selling at all." = bizarre pass time for someone who must have listed their series 2 sets at 'outrageous prices' or surely they would have sold....
Maybe I am missing something??
When I stated that the Series 2 figures have been selling well on Craigslist locally for me, it is due to listing them there at the same price without the price for shipping.
A global market is playing the numbers on a larger scale than a local market. Since I was charging the same between the two markets, which was only a few bucks over what the original retail price was for the full collection anyway, it makes sense that they were selling pretty well locally when shipping wasn't involved. But add the ten dollars shipping that my faince was demanding, and which I know full well isn't warrented unless I was going to ship them in a gold box to people, then interest from the larger market diminished.
So yes, you were missing something, and that's no big deal because I didn't provide specific details about the auctions price and shipping. We are not familiar with one another on a mental level, so confusion or surprise over our corresponding thought patterns is expected.
Or you can consider the idea that I don't actively look for overpriced items on Ebay, but rather items of interest that are a decent price, and I happen to run across overly priced items regularly. It's not a past time to look for expensive things and then watch them to see that they don't sell. It is a past time to be interested in this hobby, look for things that I'm interested in either regaining, or purchasing for the first time, and continually browse Ebay in order to find decent prices on things. Looking for a specific item number or set name is going to bring up the same auctions as long as they are running, which does include overly priced ones that I often see not selling.
Is this beginning to make more sense to you now?
Before the blue baseplates were rereleased, I was very interested in purchasing a number of them for a display I was working on at the time. Because they didn't sell them in retaila nymore, I'd often go to Ebay to look for decently priced plates, and instead found them for over twenty bucks each.
When they were rereleased, I did pick up a bunch at a Lego store nearby, and out of curiosity, went to Ebay again to check the prices. I was surprised that people were still listing them at the higher price for seemingly some time after they were established again in retail.
Not aimed at you Trypticon, just an observation.
As far as the CMF go, I see the situation as a perfect storm. Retailers didnt order enough which both primed the pump and then created a vacuum. But then the markets were flooded with S3 and S4 back to back and a convergent malaise developed.
Throw in the calendar and BAM distribution and you have almost cannibalized the collectibility of the figures. I cant imagine theres any profitability left in trying to resell them but am glad the avenue exists for those late to the party.
They replied that technically it is very much possible to bring back any older sets. They actually track how many people ask them to re-release a specific set. If the demand goes over a threshold (they didn't tell me that actual figure), they will seriously reconsider re-releasing those sets again. Only exception is the "limited edition" models - which will never be released as this would upset the customers who bought it because it was marketed as "limited edition".
I think Lego did re-introduce few Technic sets in the past (I don't keep track of any sets other than Technic).
So, if you really want a set to be resurrected from past, at least drop a mail to Lego requesting for re-release.
It might affect the resellers who like to stock items as investment.
Anything pre-2003 or 2004 involving light gray and dark gray, would be very expensive since Lego has since changed to different variations of those colors (light bluish and dark bluish grays); not to mention the use of older moulds and packaging.
I think the biggest problem is space and time on the production floor. There facilities are packed 24-7 solid for just the current lines.
The factory floor issue is one they would consider with the demand that caused the desire to re-release to begin with. They obviously know what they are doing on that respect.
It's hard to imagine a scenario whereby they could sell more of re-released set X than they could if they instead used that product slot on brand new set Y instead. Maybe a UCS MF or Taj Mahal or something, but even then I suspect they could sell more of an alternative product instead, and they would potentially be hurting sales for all their high-end collectible products for years to come. Once they show they are willing to re-release, people would be afraid to buy up a bunch of sets for later aftermarket sales. This hurts LEGO sales of those items, probably by a not insignificant amount. Thus, any re-release would more likely be some run of the mill set like the 3222 or something.
On the other hand, Legends came out right when many AFOL were just getting back into the hobby via Star Wars theme, so maybe TLG used Legends as a way to turbo-charge our collective obsession by reminding us of how cool LEGO sets could be? If so, with the company now more successful than ever, TLG has no similar incentive to bring back a Legends-like program. The Ninjago and Hero Factory kids don't care, and the AFOL has plenty of new (and long-awaited) themes to choose from, so why revisit the past? Too bad, IMO, but at least the company is doing well and our hobby is secure for the time being!
For all the reasons already discussed, the time and production space are better used else ware.
Right now, TLG is producing at capitacy and still can't keep up with the Ninjago demand...
Having said that, and now that I've discovered these beautiful sets I would love to add them to my collection, however I'm not prepared to pay the ridicious prices these are being asked for on ebay and other sellers sites.
So I've had to resign myself to accepting I may never get to own these or hope and wish lego do a re-release on them.
I have sent Lego an email asking them if they would ever to a re-release, but they replied it wasn't on their consideration list at this time.
However, Lego apparently estimated, several years ago, that 5% to 10% of their sales are AFOLs buying for themselves. That's a hefty chunk of change, if that trend has continued. Lego did about $3.5B in revenue in 2011, which would mean as much as $350m coming from adult collectors. For that market, I imagine that they would still be better off continuing to release new product rather than rehashing old product. After all, a brand-new modular will get everyone who is collecting modulars -- and a reissue will mostly only get the people who didn't pick it up the first time around.
Over the last year or so, Lego have put a lot of analysis effort into quantifying the 'buying power' of AFOLs. They are now pretty confident that it accounts for ~5% of sales (in monetary terms rather than boxes shifted); it's been presented to the Board & they are happy that the evidence stands up to scrutiny ... (previously the Board weren't happy that the evidence was strong enough to allow them to endorse the figure). The Board are apparently very happy with the '~5%' figure & the contribution that the Fan community makes to their bottom line ... yay, us.
(from discussions with the Community & Events team at the Skaerbaek Fan Weekend last month).
As for Lego "missing out" on sales, every set that's going for $1000 now was originally sold by Lego in some manner. They got their money's worth of the production. If Lego were to re-release some sets, they'd risk the market being flooded and having to sell them at discount, essentially hurting their bottom line since they could have produced a new set instead, a set which would have netted them more sales anyway.
If I remember correctly, the only set that sold out immediately was the club car.. The metroliners they had to heavily discount to get rid of them. For every 1 person that wants a re-issue there are probably about 1000 that either do not want this, or more importantly couldn't care less and would not buy it as a re-release either. The numbers just do not add up.
I mean far be it from me to discourage people from using their time the way they want I guess, so go ahead and send an email.
However, I think CUUSOO should be a good reminder of how LEGO changes the rules as the game goes on, and usually toward it being harder to make something.
I think all in all LEGO does listen, but they are unlikely to re-release a set, they will just make a set that looks like the one people are clamoring for.
For example, if LEGO decides to do another Cloud city it will most likely be a new Cloud city set, with better pieces to assemble it.
I dont want them to re-release the sets...i decided to shell out nearly 400 bucks for GG, and about 500 for both the others (lots of shopping around and kept it as original as possible and did them together to save costs) and i would hate to see that "investment" fall into the red. While i fully intend to open and build GG at some point, theres something about holding onto the sealed set right now, knowing i could make a little profit if i chose to. The money spent, the time spent, and the potential profit i made for myself is not something i want to see go away because TLG decided to cash in a little....
Not to mention...anyone here watch pawn stars and similar shows? How much will Rick shell out for an original of something? How much less will he shell out for a reproduction? And finally, how much less will he shell out for an original if there have been reproductions? Reproductions hurt, even if there are minor variations.
LEGO will ALWAYS be for kids first and foremost, otherwise we would see Army lines left right up and down... While they get that 350m from Afols and resellers the question is are those same people going to buy a set that most of them already have? Probably not.
Look at most modulars. I guarantee that most sales of these are like a trough in terms of demand. High demand at release, then goes into a low point. Until the rumors of it being discontinued and then sales pick up because of all the speculators.
I'm guessing Ninjago by contrast is a pretty steady line of demand from start to end.
Re-hashing the same SW sets over and over is bad enough. But to re-release it same as before would be blasphemous. Same with a re-rehashing an existing castle. Why should Modulars be different? It's a lazy approach to painting on a blank canvas. (SW does get some leeway since they are bound by the limits of source material, but original themes do not.)
For integrity's sake of brand, Lego should not re-release and move on with new, exciting and modern sets. Don't change your identity to capture a few bucks or silence a few cries.
For kids, making sure that you can always buy an X-Wing, and making sure that the X-Wing is up to par with the current generation of Lego sets, is going to pretty much make sure that certain Star Wars bits are "evergreen". I don't think the same thing applies for adults.
Really, while completion-minded collectors might appreciate the chance to get sets they missed out on the first time around, anyone else isn't likely to care whether a set is brand-new or a re-release as long as its quality meets their expectations. So there's little reason TLG would want to release a set noted for being groundbreaking six years ago when they could create something that's just as groundbreaking now.
I don't personally care about how new versions affect value since the sets I own and build for personal display are not for sale. The sets I do keep to sell I will usually unload well ahead of any new version coming out.
As for the idea of re-releasing an older set piece for piece like a Cafe Corner or Statue of Liberty, I just don't see that ever happening. Lego sets are constantly improving year to year that releasing a replica of an older set seems like a step backwards. I don't think replicas of 10 year old sets would sell very well at all compared to a similar new product. For example I know the Statue of Liberty set is well sought after and is pretty pricey but I honestly think it's one of the ugliest sets I've ever seen. It's just a giant blob of sand green.
For Lego, though, they have no reason to visit and redesign the past. TLG is moving forward at light speed. Re-releasing sets means firing up specific molds using colors that are not in the current color-scheme Lego offers. Yes, there is a method to the main colors they produce each season.
The end, no need for Lego to look backward, when the building and design options (and product) are endless when building with Lego
Right away, I'm also seeking for CC, GG and MS and I would appreciate a re-release. But what I do not understand is, if TLG is making around 10% of its revenue of AFOL why not try the following. Take preorders for a certain set for example Cafe Corner. If the number of pre order hits a predefined and limited threshold, lets say 100.000 they do a rerun. I also think the price could be 10-30% higher than the original was. But the key for a rerelease is (in my opinion) that it must be the same as it once was, no improvements, same set number, etc.. No alterations in any way. And a very import thing is to me, make the threshold number public if it's 100k, 200k,…. If the demand is so strong as some AFOL think, it will hit the rerun mark quiet fast, I also think it should be limited of the first pre oder to 6 months or a year. As soon as something like this takes place, I assume the prices of resellers will fall, just because of the uncertainty of a re-release. Therefor the prices would stay at a relatively normal level.
Though if resellers are very important to Lego, then of course a re-release will never occur. Because prices will rise and rise if they do nothing.
One of the reasons that they may not do this though, is that all the people who have it will not buy it. TLG would rather make a new set that everyone would buy. As at least some who buy the remake wil not be spending money on one of the new sets. That means the Lego Group has to produce two different sets (one new, one remake) to potentially sell the same amount of sets as one new one.
It's not nesasarily a bad thing having Lego looked at as a colectabale, if it was like most other toys I doubt we would have ever seen the likes of the MF and ISD and Modulars etc, the hardcore Star Wars collectors helped revive Lego when they were in financial trouble.
Worse thing a company producing colectables can do is release lots of remakes or over produce products. Granted Lego is more popular then ever as just a Toy with Kids so looking after the collector side of their customer base may not b high on the priority list, but I'm sure they are aware of it.
And about producing new sets. As a company I would prefer producing with existing materials and reuse them like cutting die, labels, molds, desgins etc... Therefore you have as less research costs as possible and additional to that you profit of a higher retail price at less production costs, if the batch is big enough.
But as stated before I don't know who this would impact the existing market and how it would effect Lego as a brand. If you just listen around how many people jumped on the train with making profit of the modular sets I assume a rather big number was sold currently to reseller or wanna be resellers. Sold is sold, because why or to whom - who cares. It's sure hard to tell if the number of sold re-release sets would be higher than the number of sets being sold just because of some people want to make fast bug of it.