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Speaking of which, if you are reading this LEGO, my address is... :o)
As an aside - in the US it seems that social media/bloggers etc do need to explicitly state if they've been given a product for free that they are reviewing. Obviously brickset isn't in the US, but surprised if there isn't something similar in the UK.
I always mention the source of sets in set reviews (if they've been provided by LEGO and not purchased myself) but not always for book reviews. I'll make a point of doing so from now on.
I know many people like whitefang's reviews on the CMF line on eurobricks. I look at the photos but rarely read any of the words these days. Just about every minifig and part is described as amazing or excellent. Even the skydiver was described as "very average", for probably one of the most hated minfiigs in the range so far. I'd really prefer the words to be honest. If it is a poor selection of parts or design, it should say that, without fear of lego not providing a set for review next time.
I like the fact that if something sucks, the reviews on brickset will usually say that and tell me why the reviewer thinks this is the case. And it is that which makes me read them.
They do always seem very positive over at EB, don't they...