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Just an idea.
NOPE!!!! Love that show!!!!
I think they've got real character, yup a silly character, now't wrong with that though. They'll sit nicely on a desk and be fun to pose. For such a tiny number of elements they've stacked in a lot of personality. They look so different on the Instagram pic vs the official one - for example the red guy looks loads cuter on the Instagram - and I think this is because they're so small and posable. So to really get a feeling for them you need to see them in the brick, I reckon.
I therefore reserve my right to re-assess them as rubbish at that point ;O) but agree with @Aanchir that it would be nice to ease up on the complaints for the time being.
They just do not look to be all that bad, the sky is not falling with this lines release.
I think the "mix" part of Mixel is probably to encourage young builders to swap appendages between the various robots...red head & torso with grey legs & yellow arms, etc.
Also, isn't LEGO's participation in SDCC more geared towards adults/young adults?
The main thing for LEGO is that kids will love them. I think we all forget sometimes that we are all playing with, and building with, what is and always will be a children's toy.
I shall reserve final judgement until I see some better pics, or see them in the flesh but I'm sure whatever is coming on Cartoon Network will be a hit too.
I'll probably buy them.
It does seem they will be in factions though, from the names on the boxes.
The good thing is that if lego owns the IP, then the parts will be available online direct from lego. I doubt I'll buy them for what they are, but will buy some of the more interesting parts.
And my opinion? Personally I'm not entirely sure, I think these little monsters are way too cute for my personal liking. But what I do love is all the new parts I can see in them. And what a new interesting way to use http://www.brickset.com/parts/?part=4211375 with help from another new mould. I think this is looking good (the parts, not the actual models imo), the next thing we need to hear is the price.
And there will probably be a difference in sales in the US and the UK, since it is unlikely to be shown in the UK due to advertising laws.
But I don't understand the grief these things are getting. If I saw these mini-builds on Brothersbrick, I'm sure there'd be tons of love for them, with people wanting instructions and doing their own.
They look quirky, super-cutesy builds, AND if well-animated in a video game too, inside a fun activity environment, that's just icing on the cake.
Clarification: digital/videogame/apps = all virtual computersy stuff = all the same to me. I make no distinction between the two.
I like low-priced! :-D I think these look like great little sets, and like fabulous parts-packs.
(Sorry, replying to a much earlier post, as I failed to notice this was already on page 2. :-/ )
I've never watched Ben 10 but from what I've seen of it, these look like damn good representations of the characters in Lego form. "Bioniclesque" Lego form, yes, which is the only reason I can see the negative response to Ben 10, since, for some reason, all of the AFOL hate Bionicle.(Yes, I'm generalizing to make a point.)
Now Galidor is a different story. When I looked up Galidor I said to myself "Oh those things!" I work for a retailer that basically buys merchandise that other stores couldn't sell and sells it at a cheaper price. Years ago,Galidor was one of those items. The human figures were terrible, but the creatures were cool. Compatible with any other Lego system at all, no, which was obviously its failure. However, I can understand Lego's attempt to come up with their own "action figures" which I think is what they were trying to do with Galidor and are still doing with Bionicle. During the 90s, collectible action figures were the big craze and Lego was probably trying to tap into that market.
Which brings us back to Mixels. Collectible micro monsters have been popular since Pokemon (probably before then as some know-it-all will probably have to interject) and as stated earlier, this is the market Lego seems to be trying to branch into next. The difference with their monsters, obviously, is that you can change them any way you want. Comparing them to Ben 10 and Galidor seems unjustifiable to me, since they are made from Lego elements compatible with all of your SW, LOTR, and LR sets at home. My initial response to them was "COOL", but I've always been a fan of little collectible monsters, and I've got a whole set of Monster Rancher figures to prove it.
Which would a parent direct a child toward at the register? a $4.00 poly with 30-50 piece range, or a $9.99 monster for 30-50 piece range. There is only so much successful begging at the register.
I don't think any of these will be as small as 30 pieces. Based on pieces that can be seen in the photos, the gray one is the smallest with at least 46; the yellow one has at least 56.
I'm not suggesting these will be $9.99. I'm simply stating I wouldn't be surprised if they are. While I'd love to see them at $4.99, I think that's a bit optimistic.
Time will tell, of course. They try the $6.99 pricepoint for a register grab, and it'll lose out sales. the $5.00 mark is some kind of magic.
I can see these not only being great kits on their own, but also inspiring kids to make their own wacky little monsters. And since that's a sort of building I like to dabble in myself (check out Koboldon, a little fellow my brother and I built for a Eurobricks Hero Factory contest), I have no doubt that I'll have a lot of fun with these myself.
I hadn't even thought about what a real Jim Henson vibe these guys have. That could be another part of why they appeal to me, having grown up on Fraggle Rock and the Muppets even before things like Pokémon showed up to grab my interest.
They're not going to appeal to everyone naturally, but that applies to any LEGO theme. Some people like building models from history, and some people like building models from the modern day, and some people like building models from fiction. These sorts of sets will likely appeal most to people who like building things which are purely imaginative — things which are not even a direct abstraction of real life, but rather just cute and silly creative sketches. That's no less legitimate an interest than any of the more "grounded" themes, in my book.
EDIT: As for price, I'd guess anywhere between five and eight dollars. Even if something isn't an "impulse" buy in the strictest sense, there's some legitimacy in making things relatively small. That was a big part of the brand strategy for the earliest BIONICLE canister sets. They're small enough that kids can buy them with pocket money, but big enough that kids will save up their pocket money to get the full assortment.