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Should Lego Minifigures branch out to encompass all pop culture?

skeet318skeet318 Banned Posts: 375
With all the recent noise concerning the SDCC Lego exclusive minifigures and the M*** B**** e-mail letters popping up, I started thinking, "Well who can really match Lego's quality?" Enter Minimates....
I've been collecting comic books for years. I'd be lying if I didn't say they were my true passion. Part of the fun in collecting comics is making frequent trips to your local comic book store. Over the years, I've noticed some very Lego-like collectables called MiniMates hanging on the shelves. At first glance, MMs are very similar in appearance to minifigures but there are slight differences but I'm not here to discuss similarities...its the licenses and following these little imposters have picked up over the years that are important.
MiniMates made their first appearance in stores around 2002. Created by Art Asylum, Minimates were instantly able to carve a niche in the comic collectable market with a licensing agreement with Marvel. Since that time, Art Asylum have aquired more licenses and put out wave after wave of wannabe Lego figures, picking up a respectable following in the process. MiniMates presence at comic conventions is a testament to their appeal. Even after all, however; they 're still just a bunch of phony Lego Minifigures!
At the time of MiniMates release, I don't recall Lego having any real licenses other than Stars Wars and Harry Potter (I'm so not a Lego historian). Doesn't take a crystal ball or a deck of tarot cards to see Art Asylum took advantage of Lego Minifigures timeless popularity and Marvel's large fan following to create a product that appealed to a respectable range of people. Perhaps it was MiniMates instant success that propelled Lego into its very first Spider-Man and Batman sets a decade ago....
Flash foward to 2011. During the summer, Lego releases 4 exclusive DC superhero minifigures for the SDCC (Good year, right? @samiam391). These minifigires, of course, become an instant classic. The following year Lego unveils it's Marvel range
by offering up exclusive Marvel minis in addition to the DC figures at San Diego. Again, instant success! As a result of this success, Lego is able to carve out its on niche at the world's largest showcase of pop culture (Right?).
So what's the point of all this, you ask? Fair question, I'll tell you...The time has come for Lego to take down Minimates! I believe it's a no brainer. Lego's CMF range has proven that minifigures don't need a fancy set to sell. Couple that success (My favorite word!) with the popularity of the LotR, Hobbit, Star Wars, Superheros, Harry Potter, Indiana(A swell name for a child! :D) Jones, and all the other ranges whose names escape me and I guarantee you that the folks at Art Asylum will start turning pale and get a nasty bout of the shakes.This tends to happen when you're time is at an end.
So what do think? Should Lego's CMF branch out to into pop culture icons. Is there a large market for such a collectable? I believe so...I definitely think its time for the Lego CMF to encompass ALL of pop culture!

Comments

  • skeet318skeet318 Banned Posts: 375
    It this sucks...I'm a construction worker (Hey Babe!) not a writer.
  • PhoneboothPhonebooth USMember Posts: 1,419
    wtf are minimates? Lego are THE industry leader in minifigs, with all major building-toy brands imitating their business model. As such, why would lego need to imitate a boutique line of toys that have an incredibly small market space?
  • skeet318skeet318 Banned Posts: 375
    Google them. Its not the product that is worth your time...its the licenses.
  • skeet318skeet318 Banned Posts: 375
    By the way, I think you're the first person I've seen to utter "Wtf" on Brickset. Kudos to you.
  • skeet318skeet318 Banned Posts: 375
    You see. One of my favorite threads up here is "Minifigures you'd l like to see made". Alotta of the figures mentioned can't be released in a range. AFoL are a small group but did you know there were over 15, 000 people at SDCC(How many others wanted to be there?) Imagine if Lego did minifigures that catered to that crowd. I'm not saying Lego's objective is to shut down some boutique company...it should be to give people.what they want. I don't want Lego to just be for children. I want it for world...

    (Er...does that make sense? )
  • skeet318skeet318 Banned Posts: 375
    Not world...ALL people!
  • skeet318skeet318 Banned Posts: 375
    I think to call yourself THE leader, your product should encompass everything.
  • PlellPlell Member Posts: 192
    skeet318 said:

    I think to call yourself THE leader, your product should encompass everything.

    Trying to encompass everything is exactly what nearly destroyed the company.

  • samiam391samiam391 A Log Cabin in KY, United StatesMember Posts: 4,235
    Plell said:

    skeet318 said:

    I think to call yourself THE leader, your product should encompass everything.

    Trying to encompass everything is exactly what nearly destroyed the company.

    Exactly. Limiting the number of molds the company was creating, learning to build new sets/themes with what they already had, is what saved the company.

    Sometimes minimization, in the idea of re-using elements and working with what you have, is better than all encompassing expansion.

    And I've never heard of minimates either until this thread. I don't think LEGO has to much to be afraid of as far as competition with them...
  • VenunderVenunder Nottingham, UK.Member Posts: 2,434
    Those minimate figures are horrible.

    Lego Minifigs rule. :)
  • GIR3691GIR3691 Member Posts: 654
    skeet318 said:

    ...and the M*** B**** e-mail letters popping up...

    I haven't heard of that. What's the story there?
  • skeet318skeet318 Banned Posts: 375
    I suppose I should catch up on my history....

    Do you really think expanding out the CMF range to cover other properties would kill it. I was under the impression people wanted other things.

    Yes....minimates suck...freaking anime eyes.
  • skeet318skeet318 Banned Posts: 375
    Maybe....the forthcoming movie CMF is an 'experiment'.
  • trickydicky0880trickydicky0880 Member Posts: 134
    edited July 2013
    Minimates are all over Toys R Us stores.

    It wouldn't make any sense for TLC to do that. Why sell four minifigs in a set for 20 bucks when you can put these minifigs in a giant set and sell it for over a hundred dollars? For example, I want the new republic gunship because they have the new Anakin, Obi Wan, and Padme minifigs but I already have the last two. Nevertheless I will probably buy it anyways. LEGO wins again...

    I love that idea, @skeet318. It would save me loads of money but they'll never do it.
  • skeet318skeet318 Banned Posts: 375
    edited July 2013
    Take it from me.....Never say never! Well at least say, "Probably never." It leaves a little room for hope.
  • skeet318skeet318 Banned Posts: 375
    edited July 2013
    I yeild. Perhaps not the greatest thread. I blame it on SDCC. I'll probably never go and have any fun. As a comic book and Lego fan, I really just want more official comic-based minifigures. Blue Flash, anyone?
  • YellowcastleYellowcastle Member Posts: 4,401
    I agree with you @skeet318... this didn't need its own thread.
    y2josh
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