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They produced these in huge numbers it seems.
Ninjago was 20 months old at that point, it had passed Star Wars briefly in sales 6 months before, so there really was no excuse.
If they are just now compensating for that by over producing Chima (which is a bit odd since it is a new line), then that tells me that the decision making and planning abilities of TLG are not as good as they like to promote. Everyone else saw it, I ordered 300 Lloyd ZX before it was even released and tried to get more. It was plain as day obvious that it would be a winner.
If I could see it (and so could everyone else), why did TLG miss it? Unless of course it was intentional, which is another can of worms. :)
Once the Chima cartoon starts up next month, sales should increase.
Having said that, though, I remember a month ago receiving my Star Wars order. Took my Headhunter and AT-RT out, there sat the SW poster, Hoth Han... and a LoC poster! Weird, especially since the poster offer had ended about a week prior to my delivery!
Over here, we don't get the Chima cartoon at all, so maybe it's not doing so badly over here? I am quite a fan, I admit, I love the minifigs, the crystals (have about 100 of them!) and the unusual set designs. But that's my own opinion.
Planning on going to get Arkham Asylum with a coupon I have, but dont wanna make the 3 hour drive if I dont get Jor EL as well, will just order online instead
On a serious note:
Is it possible there's too much of a good thing going on perhaps?
I've said before, with so many great themes released AND lots of high priced/highly prized sets on the horizon, that at some point one or more sets/themes is going to suffer a lack of sales due to some form of cannibalism effect. At that point, it's no good TLG producing a mountain of goodness if the average fan is clean out of money. People only have so much disposable income to spend. TLG have after all been steadily increasing their production capacity these past few years, perhaps there is a tipping point where they can actually overproduce on too many themes and sets beyond their customers spending power.
OR It's just a really crummy theme that doesn't cut the mustard. < This, i should think... . :o)
Disposable income isn't always the problem either, there is no way to display or play with all the LEGO sets that are produced. I'd have to buy another house to put them all in.
That is nuts... at some point people run out of space, even if they don't run out of money.
I have limited it to certain themes:
Everything else has been moved to the sell pile, including all the LOTR sets (as much as I like them), all the Castle/Kingdoms sets, all the Harry Potter sets (I had one of each for my daughter to build), all the PotC sets (I actually liked them!), etc.
All gone, no space for them at all.
As it is, I was buying everything made in the above themes, but with a closet stuffed full of sets, my wife correctly pointed out that we would never build them all, and even if we did, we had no room for them.
So now I have figured out I need to be picky about what sets within a given theme we buy. I might have to pare the list down further, removing... I don't know what... something...
It is nuts, LEGO is amazing, I love the product, but it takes up so much space!
Maybe that rental idea isn't so half-baked! :) (actually, yes it is, there is no way they will clean those bricks enough for my taste)
I tried limiting myself to themes but couldn't stick to it...almost every theme has at least one really cool set right?
I had to new create categories...
#1 "Omg I want to open it right now and build it!"
(I only buy from this category)
#2 "Hey that looks neat...but I dont need to have it..."
#3 "I think this set would be a good investment... "
My problem now...everything keeps going into category #1... Sigh...lol
But even in my world, all my models have to compete with each other to get prime display locations in the chaotic world of my bedroom :-P
My kids of course free build, but they have plenty of bricks, there comes a point where young kids have plenty of bricks and just don't need more.
As for rebuilding the set, why? There are too many new interesting sets to build, and once I've built a set, I remember it far too well, it won't be interesting the second time around.
I did this with a few sets about a year ago, there they sit in plastic tubs, never to be touched again. Why, it is just sad...
Better to send them on to homes that will love them. :)
However if there is a choice to make between opening and building versus keeping and investing, I always choose and highly encourage the former.
I'd much rather stare at a LEGO set, then a cardboard box :o)
I also got the freebie with my last order along with the Jor-El and Iron Man polys. I promptly sold it on Craigslist for 10 bucks.
That said, I don't own all the Chima sets, only the ones I need for a full minifig collection with the least doubles possible.
Then capitalising on the success of Ninjago in the first year in the UK, the second year's summer wave came two months earlier compared to the first year.
Maybe Chima is following this exact pattern, if it is a hit (which judging by reactions I've seen it's a bit hit and miss), the same pattern will emerge. Except Chima's first year has shown to have every type of subtheme group imaginable, with regular sets, Speedorz and Constraction. Seems Lego are really determined to try and appeal to everyone with Chima.
And judging that they're now giving away the Speedorz, it's not completely working IMO.
But I think Ninjago's success was partly in the cartoon series, which I believe was properly kick-started summer 2011 and really popular in 2012. Mind you, this wasn't done in the UK, so for the UK anyway, Ninjago couldn't have thrived on the cartoon alone. There must be other factors.
They're not as readily distributing free Chima starter packs in the UK (a voucher for VIP's and a couple of other online offers), but it doesn't mean that the theme is doing well here either.
And one of the problems of Chima is, well, it's premise is too similar to Ninjago, with the interactive game packs (spinners and Speedorz). It's trying too hard to be the next Ninjago, and that's where it's failing. Shame though because the sets are stunning display pieces and they're quirky, they look like animals, I like that. :-)
Which is exactly why I liked the Ninjago Serpentine line too. Spot the striking similarity. Both have animal inspired vehicles, Chima diversifies the concept which originated in Ninjago.
Who knows? Chima could do really well in a couple of years. Only time will tell.
That's all my opinion anyway, you may think differently. That's all I've got to say on the matter :-)