Please use our links: LEGO.com • Amazon
Recent discussions • Categories • Privacy Policy • Brickset.com
Brickset.com is a participant in the Amazon Services LLC Associates Program, the Amazon.com.ca, Inc. Associates Program and the Amazon EU Associates Programme, which are affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.
As an Amazon Associate we earn from qualifying purchases.
Comments
The easiest and most effective way for LEGO to "fix" the problem is to produce more inventory, like they do for the other 500+ sets per year. They have two anomalies - one of their own making (Lloyd), and one that probably caught them by surprise (Minecraft), and now they are possibly creating another one on purpose (Series 10/Goldie). They want to fix all this by going after resellers. A) it's not really effective, and B) it's the wrong approach anyway - just institute and enforce purchase limits and be done with it.
Resellers are not in that list. :)
Some states have added things to that list, sexual orientation is common in many states now. California has perhaps the broadest laws, you can't discriminate against a long list of things there, but alas, resellers aren't on their list either.
It is also worth noting that you CAN discriminate against protected classes when you have a compelling business reason to do so. This is why Hooters can have only female waitresses, it is their entire core business. They have been sued over it and won.
http://www.legalzoom.com/us-law/equal-rights/right-refuse-service
If they forecasted for 15% growth and planned for 25% production capacity growth to give themselves a 10% margin, then they are actually 5% behind and having a hard time keeping everyone supplied.
Then when a Minecraft hits, they simply have no more production time on the floor to make more sets, regardless of what the demand is. The only other option is to take other sets offline to supply Minecraft, but then Amazon or Walmart doesn't get their City Police Stations, so what is TLG to do?
As for your situation I dont know why you could not be put on "probation" for your lego purchases. It sounds like your local Lego store has done this already but why not S&H? As for the 5 sets per lifetime sounds more than fair for personal use type purchases.
Good luck with your adventure.
And to be clear, it's not even the banning resellers (or specifically LFT) that I believe is reflecting poorly on the company (though I think some others appear to disagree). My chief gripe, and where I think they're stepping into dangerous territory, is rooted squarely in S@H's move to say one thing and then do another. They're certainly within their rights to do so, but it's still bad business.
My guess is that one department handles the reseller issues. Other departments are handling the Mr Gold promotion. Others deal with fiascos like Minecraft. I think LEGO contradicts themselves because different rules, initiatives, promotions come from different departments and they either don't fully know, or care about, what other departments are doing.
What they need to do is add to their bureaucracy to help better manage their bureaucracy. :-) Hey, governments do it all the time! :-)
If there weren't so many awesome sets coming out this year, I would sign a petition to ban purchasing Lego sets for treating customers poorly, maybe
next year...scratch that, maybe when the LOTR license runs out...So the problem then is using a personal account for business purposes. You are no longer a person, but a business.
TLG gave me the runaround last year. There are plenty of ways to still order from them online, the only question is do you still want to? Maybe 50% off B-Wing will pursuade you lol.
https://en.wikipedia.org/wiki/Citizens_United_v._Federal_Election_Commission
In short, corporations are people and are entitled to the same general rights as people. In this case, the right of free speech, as promised in our 1st amendment to our Constitution.
No matter how you slice it, it's hard to come up with a compelling reason why any company (besides ebay) likes resellers. It can negatively affect the brand and screws up the forecasting/planning. I am not entorely convinced that there would have been an issue with minecraft if a bunch of resellers weren't constantly buying up the inventory and controlling the market.
The same issue with availability would have happened, the only difference is more end users would have paid the retail price for the set instead of an inflated price.
You make only enough to meet the end users, the resellers dip in, and causes a reselling frenzy. If you overproduce to compensate, resellers lose interest, and the set stays stagnant. In effect, they have to deal with two markets: buyers and resellers. Lego is clearly trying to eliminate the latter.
That said, LEGO is certainly withing their rights to expend energy trying to kill of the reseller market. Good luck with that ...
The way I'm seeing it the ban *IS* thier way of declaring victory, LFT is at least currently done being able to order from S@H for any purpose.
I'm not a reseller myself but it doesn't fill me with warm fuzzy feelings when they Retroactively apply a ban like this. To me it's being arbitrary and capricious when they go, even though it wasn't against the rules when you bought those items we're now going to ban you after the fact and there's nothing you can do about it. I'm sure the word of at least some of the bans is getting around, we're talking about it here and Brickset is just one outpost in this mass of tubes called the internet.
So @ccc if you are playing a game of say, football, you'd be alright with the referee's ejecting you from the second half of the game for a play that was legal during the first half after they decided to make a rule change at halftime? It's not telling you before the start of the game or before you make the play that they will ban you for, it's after. That's basically what has happened to LFT and that's why I think it's a raw deal. It appears that we disagree on this and I can accept that, doesn't mean we are not each entitled to our opinions though.
When source of my hobby starts acting arbitrary and capricious towards a segment of those that support said company, it gives me pause. Is it a segment of supporters it particularly wants? nope, and I understand why that is. But it still makes me wonder down the road are they going to pick out some OTHER segment of those whom buy from it and start banning the newly selected segment for what are now past actions? Anyone can say no, they'll never do that at this point in time but that whole being capricious thing means we'll never know for sure...
I'm sure employees of LEGO read this forum and other sites relating to LEGO collecting and investing. I wouldn't be surprised if they ultimately decide to ban other high profile people to make people think twice about their S@H buying and reselling - look at all the fear in the May 4th topic. Specifically, I also wouldn't be surprised if they bring the hammer down on the brother owners of a certain other website that prides itself as serving the LEGO investor...
Of course they will never be able to eliminate the reselling market as it comes and go as it sees fit, but they can at least do some damage control.
Altogether its a fair call from their side.
In fact, I'm one of those. I even participated in the Minecraft saga, buying four and selling them all on. No doubt my purchase amount from S@H is bigger than most members of the public, but way smaller than most resellers and (up to last year) about average for an AFOL.
We have something similar with people buying cheap alcohol / cigarettes abroad importing them into the UK. It is obvious when someone brings back an entire van it is not personal consumption. But if they bring back a sports bag full of cigarettes? They might smoke the lot, some of them they might sell to friends. One of those is allowed, the other isn't. Policing it is impossible.
I really do not see your case as something to worry about. I am sure Lego recognizes that some families have multiple kids or people to buy for. I do not see 3 of a product fcausing a flag.
American Girl has had similar issues with resellers, and they also put in reasonable order limits on certain items.
I think TLG is mainly concerned about flagging cases that seem to be large resellers.
It's like telling your kid...don't jump on the couch, or no dessert... and then telling the kid who had stopped, sorry, you did jump on it before the warning, so I've decided to still not give you dessert.